Senior Manager, Field Marketing

Who are we?

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary
Creates a local marketing plan in conjunction with global priorities and local business requirements. Interacts directly with product managers, vertical marketing, marketing operations, marketing programs specialists to identify new marketing opportunities, build plans and measure results. Prepares regular marketing activity reports and responds to questions from the sales organization. Works individually or with a team in recommending activities (to include third party events, Equinix events, direct marketing, digital marketing, social media, PR, AR, telemarketing), scheduling and planning projects, estimating costs and managing projects to completion. Management of local agencies for PR, macros, event management, telemarketing. Responsibilities also include lead and opportunity pipeline management (in close cooperation with sales), developing strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing activities.

Responsibilities

Program Management

• Develops and manages the planning and execution of global and local programs and activities in territory
• Works in close conjunction with vertical subject matter experts and sales and leadership team to identify and target select key accounts for acquisition or where it is deemed there is substantial potential for growth
• Rolls out highly target marketing programs to encourage strategic engagement with Equinix
• Delivers high impact product/solution/service launches within their territory in alignment with Regional launch plans

Event Planning and Execution

• Manages different types of events within the territory from start to finish including all aspects of event management and logistics pre and post event, including working with 3rd parties and agencies to deliver the right event experience and ROI
• Provides reporting on events and campaign to measure campaign effectiveness and makes recommendations for improvements
• Delivers social media campaigns to drive successful activities in cooperation with Social Media leads

Agency Management

• Overall Agency, budget and performance management for the territory marketing plan where individual is the lead
• Works with Creative Services or third party agencies to develop supporting materials and collateral

Lead Generation

• Accountable for forecast ROI in terms of MQLs/Opportunities within Lead Management SLAs where individual is the territory lead
• Works with Marketing Operations to ensure Leads are captured and progressed through global lead management process and tools and guides junior team members

Lead Management

• Consistently reviews with Senior Opportunity Development and Sales Management to ensure leads progress and are qualified and converted
• Utilizes SFDC to monitor lead progression and obtain feedback on quality and adjust plans to reach targets

Collaboration

• Liaisons and plans with local sales teams, partnering with Sales leaders to improve lead management metrics
• Works with regional and senior global marketing leadership for product, vertical marketing, programs, marketing operations

Resource and Budget Management

• Plans, prepares and manages budgets and escalates concerns to more senior members when project costs exceed planned budget expenditure
• Manages budget for events and other activities, ensuring compliance with Financial processes and metrics

People Management

• Provides leadership and direction to the team
• Is accountable for the performance and results of direct reports
• Responsible for: succession planning recommendations and contributing to the people development strategy performance management of team members, including disciplinary actions and hire/fire decisions/ recommendations GPS process including assessments and Total Rewards allocations of direct reports talent development, including quarterly conversations, career pathways conversations and individual development/growth plans
• Models the Equinix Culture and Values

Process/Policies/Standards

• Regarded as the expert in their particular job family
• Requires in-depth and/or breadth of expertise in own job family and broad knowledge of other job families within the job function

Functional Knowledge

• Anticipates business and industry issues; recommends product, process or service improvements

Business Expertise

• Leads programs with notable risk and complexity; develops the strategy for program execution

Leadership

• Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions

Problem Solving

• Impacts the direction and resource allocation for program or services; works within general organization functional policies and industry guidelines

Impact

• Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view

Interpersonal Skills

• Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view

Qualifications

• Proven years experience preferred
• Bachelor's degree preferred

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. 

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This posting is a new position within our organization.