Marketing Manager (B2B)

Who You Are At ITC

The Marketing Manager leads ITC's Lead Generation & Marketing department, serving as the growth engine behind ITC's expansion in China and APAC. This role owns the full marketing strategy, multichannel execution, lead generation pipeline, team development, and client-facing digital transformation advisory.

The ideal candidate is a strategic thinker with deep B2B digital marketing expertise, proven leadership skills, and a strong appetite for AI-driven innovation.

Key Responsibilities

1. Marketing Strategy & Multichannel Execution

• Develop and evolve a comprehensive marketing strategy aligned with ITC's ambition to become the leading boutique consultancy in Asia Pacific.
• Position ITC as the undisputed thought leader in digital transformation across China, SEA, and international markets.
• Lead multichannel campaigns across 5 pillars: Website (SEO/GEO/SEM), LinkedIn, Newsletter/EDM, Public Events, and Marketing Partnerships.
• Combine content marketing, paid media, and automation to generate qualified leads and drive revenue growth.
• Own website content strategy, SEO/GEO dominance, backlink building, and search engine advertising.
• Drive LinkedIn thought leadership, lead generation, and advertising campaigns targeting C-level decision makers.
• Manage newsletter engagement, event planning, and strategic partner/journalist collaborations.

2. Lead Generation & Qualification

• Oversee the full lead lifecycle from initial contact to Marketing Qualified Lead (MQL), ensuring smooth handover to Presales.
• Build and manage CRM and marketing automation systems to track, nurture, and convert leads.
• Continuously improve conversion rates and optimize lead quality across all channels.
• Maintain and grow contact databases, lead lists, and nurturing workflows.

3. Cross-Functional Collaboration & Client Advisory

• Collaborate with BD, Design, Strategy & Consulting, and Tech teams to ensure consistent brand messaging and support sales initiatives.
• Work closely with Presales on lead qualification and opportunity development.
• Coordinate with subject matter experts to extract insights for content, case studies, credentials, and award applications.
• Contribute to client-facing digital transformation projects, focusing on WeChat, WeCom, CRM, and Marketing Automation solutions.
• Advise clients on lead generation strategy and digital ecosystem optimization in China/APAC.

4. AI-Driven Optimization & Reporting

• Optimize workflows with AI to significantly improve team productivity, especially in content creation, planning, and reporting.

• Deploy and manage specialized AI agents to accelerate execution and improve consistency.

• Prepare quarterly marketing performance reports for leadership, highlighting strategic KPIs and improvement actions.

• Maintain data-driven decision-making through regular scorecards and analytics reviews.

5. Team Leadership, Development & Process Ownership

• Recruit, develop, and manage a high-performing marketing team with a culture of innovation, ownership, and excellence.

• Train the team on AI tools, digital skills, and market trends to continuously elevate expertise.

• Run structured weekly meetings, daily stand-ups, and quarterly planning sessions.

• Ensure all team members have clear priorities, accountability, and measurable KPIs.

• Own, document, and continuously improve all Lead Gen & Marketing core processes.

• Drive process compliance and regular reviews to ensure consistent, scalable execution.

Requirements

• 5+ years of B2B digital marketing experience, with at least 1-2 years in a managerial/leadership role.

• Proven track record leading multichannel campaigns that drive measurable lead generation and revenue growth.

• Deep expertise in SEO/SEM, content marketing, LinkedIn marketing, and marketing automation.

• Strong experience in the China/APAC digital ecosystem, including WeChat, WeCom, Baidu, and RED preferred.

• Demonstrated ability to manage and develop a marketing team.

• Excellent command of English, written and verbal; working proficiency in Mandarin is a strong plus.

• Data-driven mindset with experience using CRM, analytics, and reporting tools such as Salesforce, HubSpot, Google Analytics, SEMrush, or Ahrefs.

• Strategic thinker who can translate business goals into actionable marketing plans.

Nice to Have

• Experience in a consulting/agency environment serving enterprise or luxury brands.

• Hands-on experience with AI tools for marketing, including content generation, automation, and analytics.

• Experience with Marketing Automation platforms such as Pardot, Marketo, or HubSpot.

• Background in digital transformation consulting or martech.

• Multilingual abilities are ideal, especially English plus Mandarin, Vietnamese, or French.

The Package

• Competitive salary package, aligned with your experience and contributions

• Flexible paid leave policy to support your personal and professional needs

• Competitive employment and insurance benefits, above the local market average

• Clear career development path with regular performance reviews and growth opportunities

• Comfortable and well-equipped office space with modern facilities in a central location

• Collaborative and ambitious team culture with shared goals and strong team spirit

• Engaging team-building activities and company events throughout the year