Hiring.Camp

Digital Marketing Manager - B2B Fintech (m/f/d)

Qwist Group

·

Today

Location
Berlin, Berlin
Type
Full-time, Temporary
Department
IT
Seniority
Manager
Source
Personio

Description

Your Role

We’re looking for a Digital Marketing Manager to own and scale our digital growth engine across strategy, execution, and performance on a fixed-term contract of approximately one year.

You’ll be responsible for turning our digital channels into a predictable source of high-quality pipeline, guiding prospects from first touch through conversion while building the marketing operations foundation needed to scale.
This is a hands-on role with significant ownership and a direct impact on pipeline, revenue, and growth from day one.


What You’ll Own

  • Digital pipeline growth and quality across paid and organic channels, with a focus on revenue impact rather than vanity metrics
  • ABM strategy and execution, including continuous testing of audiences, creative, messaging, and channels to improve conversion and CAC
  • The end-to-end digital funnel, from acquisition through conversion, including website UX, SEO, landing pages, and conversion rate optimization
  • Multi-channel nurture journeys across email, retargeting, and personalization, evolving toward persona- and vertical-specific programs
  • Marketing operations infrastructure, including CRM tracking, attribution, lead routing, lead scoring, lifecycle stages, and reporting tied to business outcomes
  • CRM and pipeline hygiene, working closely with Sales and the wider GTM team to improve data quality and process discipline
  • Marketing data governance and GDPR compliance across our digital marketing systems
  • Digital strategy and competitive analysis, translating market, customer, and performance insights into conversion-focused initiatives in partnership with Content and Product


Your Skillset

  • Proven experience owning digital growth in a B2B environment, ideally within fintech, banking, payments, SaaS, or another complex B2B category
  • Hands-on experience with ABM, paid acquisition, organic growth, and campaign optimization, with a strong understanding of CAC and pipeline economics
  • A strong grasp of funnel and lifecycle marketing, including website conversion, SEO, nurture programs, lead scoring, and lifecycle progression
  • Practical experience with marketing operations, including CRM, attribution, automation, reporting, and data quality
  • Strong analytical skills and the ability to translate performance data into clear priorities and actions
  • A balance of strategic thinking and hands-on execution — comfortable setting direction while also building campaigns, optimizing journeys, and solving operational issues yourself
  • Confidence working with modern marketing tools, including CRM and marketing automation platforms, analytics tools, and AI-assisted workflows
  • A collaborative mindset and the ability to work effectively across Marketing, Sales, Product, and other GTM teams
  • Near-native level of German (C2) and Fluent English.
If you're proactive by nature, data-driven by instinct, and passionate about digital marketing and the future of finance, we'd love to hear from you! This is a role for someone who thrives when the pace is high, and the impact is real.


What you can expect

  • The opportunity to actively shape a leading open-finance pioneer supporting Europe's financial ecosystem
  • Flexible working hours and hybrid work – including two guaranteed home-office days per week
  • 30 days of paid vacation per year
  • Budget for personal development, structured feedback and compensation processes, and clear growth opportunities
  • Monthly benefits budget for mobility, health, or lifestyle
  • Monthly subsidy for an E-Gym Wellpass membership
  • Public transport subsidy for a sustainable and stress-free commute
  • Modern, centrally located office with a positive atmosphere – including weekly yoga classes
Diversity is welcome. You don't meet every single requirement? If you're excited about the role and our mission, we'd love to hear from you. 

Skills

SEOComplianceGDPR

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Digital Marketing Manager - B2B Fintech (m/f/d) at Qwist Group | Hiring.Camp