Senior Vice President, Venue Solutions

ABOUT ROCK FORCE

RockForce is the trusted team setting the stage for the greatest moments in live events. With a legacy built on the unification of nine industry leaders, we bring decades of expertise to seamlessly execute concerts, festivals, sporting events, live broadcasts, award shows, and corporate activations.

Through integrated event production, workforce solutions, innovative technologies, and payroll services, RockForce delivers precision, efficiency, and reliability at every scale.

Our people are the magic-united by passion and skill, we operate as one unstoppable force to ensure every event is executed with professionalism, care, and an unwavering commitment to safety and compliance.

Join us as we head into one of the most exciting eras in the live entertainment industry!

 

JOB DESCRIPTION

The Senior Vice President, Venue Solutions is responsible for the strategic growth and expansion of RockForce's venue portfolio throughout North America. This executive will lead the development of long-term partnerships with arenas, stadiums, convention centers, amphitheaters, fairgrounds, performing arts centers, and venue management organizations while serving as a trusted advisor to venue ownership groups, operators, and executive leadership teams.

As a senior member of the Business Development team, the SVP, Venue Solutions will identify, develop, and secure new business opportunities that position RockForce as the premier partner for event labor, rigging, production support, workforce management, and venue operations solutions. The role requires a highly connected industry leader with a deep understanding of venue operations, strategic partnership development, and revenue growth.

 

Key Responsibilities and Focus Areas

 

Strategic Venue Development

• Develop and execute RockForce's national venue growth strategy while partnering with local operations.
• Identify, pursue, and secure new venue partnerships across sports, entertainment, convention, and special event markets.
• Expand RockForce's footprint with venue operators, management companies, ownership groups, municipalities, and public authorities.
• Develop opportunities for exclusive, preferred-provider, and multi-year service agreements.

Business Development & Revenue Growth

• Build and maintain a robust pipeline of venue partnership opportunities.
• Lead executive-level business development efforts from prospecting through contract execution.
• Collaborate with company leadership to develop customized service solutions that meet client objectives.
• Drive revenue growth through new client acquisition, account expansion, and strategic partnership development.

Executive Relationship Management

• Establish and maintain trusted relationships with venue executives, facility directors, operations leaders, procurement teams, and ownership groups.
• Serve as a senior ambassador for RockForce throughout the live events industry.
• Represent RockForce at select industry conferences, trade associations, networking events, and client functions.
• Leverage industry relationships to uncover emerging opportunities and strengthen the company's market position.

Venue Solutions Leadership

• Partner with venue stakeholders to identify operational challenges and workforce needs.
• Align RockForce capabilities with client requirements, including event labor, rigging services, production support, and workforce management solutions.
• Identify industry trends and market opportunities that support RockForce's long-term growth objectives.
• Provide strategic insight into venue operations, staffing models, and service delivery best practices.

Cross-Functional Leadership

• Work closely with operations and executive leadership teams to ensure successful implementation of new partnerships.
• Support corporate growth initiatives and long-range strategic planning efforts.
• Provide regular market intelligence, competitive analysis, and business development forecasting.
• Assist in developing market expansion strategies across existing and emerging venue sectors.

 

Qualifications

Industry Expertise

• Minimum of 20 years of progressive leadership experience within the live events, sports and entertainment, venue management, facility operations, hospitality, or related industries.
• Deep understanding of the arena, stadium, convention center, amphitheater, performing arts center, fairgrounds, and special events marketplace.
• Extensive knowledge of venue ownership structures, operating models, management agreements, procurement processes, and workforce challenges.
• Established credibility and reputation within the live entertainment, sports, venue management, and event services industries.
• Comprehensive understanding of the operational, financial, and commercial factors that influence venue decision-making.
• Extensive network of executive relationships across venue operators, ownership groups, venue management companies, sports organizations, promoters, producers, and industry associations.
• Respected industry presence with the ability to open doors, influence decision-makers, and accelerate strategic growth initiatives.
• Demonstrated ability to establish trusted advisor relationships with C-suite executives, venue owners, operators, and key industry stakeholders.
• Strong visibility within industry organizations, conferences, trade groups, and professional networks.

Executive Leadership Experience

• Proven executive leadership experience with responsibility for business growth, strategic planning, revenue generation, and organizational development.
• Demonstrated history of developing and executing long-term growth strategies that have resulted in significant revenue expansion, market penetration, and enterprise value creation.
• Experience serving as a key member of a senior leadership team with direct influence on company strategy, business development, and market positioning.
• Visionary leader with an entrepreneurial mindset and a passion for building organizations and partnerships.
• Exceptional executive presence with the ability to engage effectively with ownership groups, boards, investors, clients, and industry leaders.
• Highly collaborative leader capable of building alignment across diverse internal and external stakeholder groups.
• Strong communicator with outstanding presentation, negotiation, and relationship management skills.
• Demonstrated ability to mentor, influence, and inspire teams while fostering a culture of accountability, innovation, and client service excellence.
• Results-oriented executive with a reputation for integrity, professionalism, and delivering measurable business outcomes.

Business Development & Commercial Leadership

• Proven record of originating, negotiating, and securing complex commercial partnerships, multi-year service agreements, preferred-provider relationships, and strategic alliances.
• Demonstrated success developing executive-level relationships that drive long-term business opportunities and sustainable revenue growth.
• Strong contract negotiation experience with the ability to structure mutually beneficial partnerships and navigate complex stakeholder environments.
• Experience managing large-scale business development initiatives with multi-million-dollar revenue impact.
• Strong business and financial acumen with experience evaluating market opportunities, strategic investments, and growth initiatives.
• Ability to analyze industry trends, competitive landscapes, and emerging opportunities to develop actionable growth strategies.
• Experience forecasting revenue opportunities, evaluating partnership performance, and driving accountability against business objectives.
• Proven ability to balance strategic vision with operational execution.

Success Metrics

• Growth of RockForce's national venue portfolio.
• New venue partnerships secured annually.
• Revenue growth from venue-based clients and strategic accounts.
• Expansion of multi-year and preferred-provider agreements.
• Increased penetration across arenas, stadiums, convention centers, amphitheaters, and special event venues.
• Strength of executive relationships within the venue marketplace.

 

Location: Remote

 

WHY ROCKFORCE

We don't just staff events - we build careers. RockForce is committed to attracting, retaining, and developing the best talent in the business. Our crews benefit from:

• Competitive Wages
• Eligible employees may participate in comprehensive health, dental, and vision insurance plans, as well as a 401(k) plan, once qualification requirements are met.
• Opportunities for professional development and advancement

 

This commitment makes RockForce an employer of choice in the live event industry.

 

LET'S BUILD SOMETHING TOGETHER!

 

EQUAL EMPLOYMENT OPPORTUNITY

RockForce strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, RockForce will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, RockForce also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact Human Resources to request the opportunity to participate in a timely interactive process. We will also provide reasonable religious accommodations on a case-by-case basis.

 

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. RockForce reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. RockForce may require an employee to perform duties outside his/her normal description.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.