UX/UI Designer

Who We Are 

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles. 

Our Mission 

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary 

KAYALI is seeking a talented UX/UI Designer with a passion for fragrance to build digital content for the e-commerce business. This is an opportunity for the right individual to develop a wide range of skills and gain experience working for a fast-growing online business with considerable creative freedom and strong ambitions. This role will report into the E-commerce Director and work closely with the E-commerce Product Manager and the Marketing Team. 

KPIs: Brand website conversion rate, user engagement (time spent, bounce rate), emails open/click rates, paid media campaigns performance.  

Key Responsibilities: 

Website Design: 

• Design and develop a visually captivating and responsive e-commerce website that aligns with the brand’s identity. 

• Ensure the website design reflects the uniqueness, sophistication, and exclusivity of the brand. 

• Optimize the website for a seamless user experience across all devices (desktop, mobile, tablet). 

User Experience (UX) and Interface (UI) Design: 

• Develop intuitive navigation and interface designs that enhance user engagement and drive conversions. 

• Conduct user research and usability testing to inform design decisions. 

• Ensure the website is user-friendly, focusing on ease of navigation and a streamlined checkout process. 

Branding across Website, e-mailings and media campaigns: 

• Maintain and enhance the brand’s visual identity across digital platforms and communication tools such as the brand website, the e-mailings/newsletters, and assets for paid media campaigns. 

• Create and implement design elements that convey the brand’s heritage and message. 

• Collaborate with the marketing team to ensure consistency in brand messaging across all online touchpoints. 

Content Creation and Management: 

• Work with content creators to integrate high-quality images, videos, and graphics that showcase the quality of the products and offers. 

• Assist the e-commerce team to regularly update the website and digital campaigns with content for new products & promotions, following the website animation plan. 

Performance Monitoring and Optimization: 

• Monitor website performance, including load times, responsiveness, and overall user engagement. 

• Use analytics tools to track customer behaviour and optimize the website for higher conversion rates. 

• Implement A/B testing to refine design elements and improve user experience. 

Collaboration and Project Management: 

• Collaborate with the e-commerce product manager and the tech teams/agencies to implement design concepts and ensure functionality. 

• Work closely with the marketing team to support digital campaigns and promotions and ensure brand consistency. 

• Manage multiple projects simultaneously, ensuring timely delivery of all web design tasks.