- Location
- US - MI, Novi (Detroit) - Humboldt, United States of America
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Sales
- Seniority
- Senior
- Source
- Workday
Description
Additionally, the role will serve as the administrator of Account Engagement (Pardot) or Salesforce Marketing Cloud and act as a bridge between Sales, Marketing, Sales Operations, and Product Management. The analyst will translate business needs and requirements into scalable process improvements, system enhancements, and data-driven insights that enable smarter, more effective selling.
KEY DUTIES AND RESPONSIBILITIES
Lead design and continuous improvement of end-to-end sales processes (lead to close).
Partner with the Salesforce team to configure and customize Account Engagement (Pardot) or Salesforce Marketing Cloud, including forms, landing pages, lead scoring, campaign tracking, reporting, data sync to Salesforce and lead routing from Marketing into Sales Ops.
Own the Marketing-to-Sales Ops handoff, ensuring leads move cleanly and efficiently into the sales process.
Identify inefficiencies and implement scalable process solutions.
Establish and enforce SOPs and process governance globally.
Gather business requirements, develop user stories, support feature delivery, and inform the product roadmap.
Improve CRM and marketing automation platform usability and next-best-action guidance.
Ensure stakeholder validation before production releases.
Drive data integrity, reporting consistency, and KPI standardization.
Optimize funnel health, pipeline velocity, and forecast accuracy.
Partner with Marketing on lead flow, scoring, and campaign tracking.
Design workflow automation to reduce manual effort.
Lead continuous improvement initiatives and process improvement workshops.
Support dashboard/reporting evolution and analytics enablement.
Deliver training and change management support for new processes/tools.
Provide coaching, guidance, and support to the Senior Sales Enablement Analyst.
ADDITIONAL DUTIES AND RESPONSIBILITIES
MINIMUM REQUIREMENTS (KNOWLEDGE, SKILLS, ABILITIES)
Required:
5–8+ years in Sales Operations, Marketing, Sales Excellence, or RevOps
Deep Salesforce experience with a focus on integrations between Sales Cloud and Account Engagement (Pardot) or Salesforce Marketing Cloud
Certification in either Account Engagement (Pardot) or Salesforce Marketing Cloud, along with strong administration experience.
Proven experience in process optimization and automation
Strong analytical and problem-solving skills
Experience translating business needs into technical requirements
Strong cross-functional collaboration skills
Proactive and self-directed
Preferred:
Experience in global organizations
Experience with analytics and reporting tools
Lean / Continuous Improvement experience
Success Metrics:
Increased sales productivity
Improved CRM adoption and user satisfaction
Improved funnel conversion and pipeline velocity
Reduced cycle times
Improved forecast accuracy and data quality
Timely and high-quality CRM enhancements
Why Lineage?
This is an excellent position to begin your career path within Lineage! Success in this role enables greater responsibilities and promotions! A career at Lineage starts with learning about our business and how each team member plays a part each and every day to satisfy our customers’ requirements. Beyond that, you’ll help us grow and learn on our journey to be the very best employer in our industry. We’ll ask you for your opinion and ensure we do our part to keep you developing and engaged as we grow our business. Working at Lineage is energizing and enjoyable. We value respect and care about our team members.
Lineage is an Equal Employment Opportunity Employer and is committed to compliance with all federal, state, and local laws that prohibit workplace discrimination and unlawful harassment and retaliation. Lineage will not discriminate against any applicant on the basis of race, color, age, national origin, religion, physical or mental disability or any other protected status under federal, state and local law.
Benefits
Lineage provides safe, stable, reliable work environments, medical, dental, and basic life and disability insurance benefits, 401k retirement plan, paid time off, annual bonus eligibility, and a minimum of 7 holidays throughout the calendar year.
