Director of Growth & GTM, Lofty Front

Description

 1.About the Role

Lofty Front is Lofty’s SaaS product designed for individual real estate agents in the US market and is currently in a rapid growth and commercialization validation stage.

We are looking for a true Growth & GTM Owner who takes direct accountability for growth and revenue outcomes and owns the full funnel — from acquisition, marketing operations, CRM and sales operations through conversion and retention.

This is not simply a paid acquisition role or a traditional brand marketing role. You will be directly accountable for Leads, Pipeline, CAC, conversion rates and net new MRR, while driving close collaboration across Marketing, SDR, Sales, Product and Operations to consistently turn growth strategies into measurable business results.

2.Key Responsibilities

2.1 Own Growth and Revenue Targets

Own the overall US growth strategy and execution for Lofty Front, with direct accountability for key metrics including Leads, Trials, Paid Conversion and MRR.

Develop monthly growth plans, channel mix and budgets, continuously adjust resource allocation based on actual performance, and build a sustainable and repeatable growth model.

2.2 Own Multi-Channel Acquisition Strategy

Manage and optimize key US acquisition channels, including Google Ads, Meta Ads, Bing, SEO, Content, Outbound/SDR, Referral/Partner channels and Product-led Signup.

Own budget allocation, audience targeting, landing pages, offer/pricing tests, creative development and conversion optimization. Continuously reallocate channel investment based on CAC and conversion performance.

2.3 Own CRM and Sales Funnel Operations

Own the end-to-end setup and optimization of HubSpot CRM, including Lifecycle Stages, Lead Scoring, Lead Routing, Marketing-to-SDR-to-Sales SLAs, Automation, Sequences, Attribution, Pipeline Management, Dashboards and data governance.

Ensure every lead has a clear owner, next action and status, while continuously improving Speed-to-Lead during US working hours.

2.4 Optimize the Full Growth Funnel

Own and continuously optimize the full funnel:

Impression ? Click ? Lead ? Contacted ? Demo/Trial ? Paid ? Retention

Use data to identify funnel bottlenecks and drive ongoing experiments and improvements, with a focus on Lead Conversion, Trial-to-Paid, CAC/LTV, Payback Period, Early Churn and Net New MRR.

2.5Establish a Growth Experimentation Mechanism

Build a disciplined experimentation process with clear weekly hypotheses, execution results, data-driven conclusions and follow-up actions.

Continuously improve channel efficiency and funnel conversion through structured testing and iteration.

2.6 Drive Cross-Functional Team Execution

Drive the entire program team rather than a single Marketing function.

Work closely with Growth/Marketing Ops, Creative, SDR/Outbound, US Sales, Product and Onboarding/Support teams. Define clear responsibilities, goals and weekly deliverables, resolve execution blockers quickly and ensure growth strategies are translated into actual results.

2.7 Establish Data-Driven Growth Management

Build and maintain a unified growth dashboard covering key metrics such as Marketing Spend, Leads by Source, Speed-to-Lead, Funnel Conversion, CAC, Pipeline and MRR.

Use data as the foundation for business decisions, resource allocation and team management.

Requirements

1 Requirements

1)5+ years of experience in Growth, Performance Marketing, or GTM, preferably with B2B SaaS, subscription-based, or internet products targeting the US market.

2)At least 2 years of experience owning a full growth funnel and revenue-related metrics, with direct responsibility for Pipeline, Revenue, or MRR, rather than managing only a single marketing channel.

3)Strong hands-on CRM experience. Experience implementing, rebuilding, or deeply operating HubSpot is strongly preferred, including Lead Routing, Automation, Attribution, and Dashboards.

4)Experience in Sales Ops or Revenue Ops, with solid knowledge of SDR-to-AE processes, Lead Assignment, Pipeline Management, Forecasting, Sales SLAs, and Incentive/Quota structures.

5)Strong Marketing Ops experience, including Campaign Management, Lead Flow, MarTech, Attribution, and Marketing-to-Sales processes.

6)Strong analytical skills, with advanced proficiency in Excel/Spreadsheets and working knowledge of SQL. Able to independently conduct Funnel Analysis, Cohort Analysis, CAC/LTV Analysis, Payback Modeling, and Growth Experiment Analysis.

7)Hands-on experience with Google Ads and Meta Ads, with familiarity across additional growth channels such as SEO, Content, and Outbound.

8)Experience leading cross-functional teams or complex projects, with the ability to align Marketing, Sales, Product, and other teams around common business goals.

9)Bachelor’s degree or above. Graduates from leading Chinese universities or well-recognized overseas universities are preferred. An MBA or master’s degree in Data, Business Analytics, Computer Science, or a related field is a plus.

10)Excellent Chinese communication skills and professional English proficiency, with the ability to participate in meetings and communicate effectively in written English.

11)Able to maintain a fixed 4-hour daily overlap with US working hours.

2 Preferred Qualifications

1)Experience in US-market B2B Inside Sales, SDR, or telesales operations.

2)Experience managing or supporting high-velocity phone sales, SDR, or Inside Sales teams.

3)Experience in overseas gaming operations, including User Acquisition, Live Ops, CRM, Retention, and data-driven operations.

4)Experience in US real estate or PropTech.

5)Experience with SMB SaaS or self-serve SaaS products.

6)Product-led Growth / PLG experience.

7)Experience in user Onboarding and Retention.

8)Growth experience in cross-border SaaS, DTC, or international internet companies.

3  What We Look For

1)Data-driven: You make decisions based on numbers, not assumptions.

2)Results-oriented: You are comfortable being directly accountable for Pipeline and Revenue.

3)Hands-on: You can develop strategy while also diving into execution and solving problems yourself.

4)Strong execution: You consistently drive tangible business improvements every week rather than stopping at planning and discussion.

5)Strong ownership: When you identify gaps between Marketing, SDR, Sales, or CRM, you proactively drive resolution instead of waiting for another team to take action.

4  Closing

If your experience goes beyond “marketing” and you have truly owned the full growth journey from Acquisition ? CRM ? SDR ? Sales ? Revenue, and you are excited to directly drive growth in the US market, we would love to hear from you.