- Location
- Istanbul, Turkey, Türkiye
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Source
- Workday
Description
We are looking for a Marketing Senior Specialist who reports to Marketing Manager;
Role & Responsibility
- Manage the Go‑to‑Market (GTM) and seasonal communication calendar
- Plan and execute digital brand campaigns (social, video, display)
- Manage offline media planning (OOH, print, TV)
- Coordinate campaign asset strategy, decide on the localization needs and coordinate with global/local
- Ensure consistent brand identity across all consumer touchpoints
- Monitor campaign KPIs and support with insights, and optimization recommendations
- Prepare brand performance reports, and actionable insights for management
- Manage Non-EU marketing strategy, coordinate comms planning, execution and reporting
- Partner with E‑com, Retail, Merch, Planning and Legal
- Manage A&P budgets (Media)
- Manage related vendors(media), ownership of finance and contract processes