Growth Manager

**About FAE Beauty**

FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we’re redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

**Job Overview**

The D2C Growth Manager will be responsible for complete P&L ownership. You will be responsible for driving customer acquisition, revenue growth, and performance optimisation across all direct-to-consumer channels. The role focuses on managing performance marketing through agency, campaign execution, and continuous experimentation to improve conversion and retention.

## Tasks

**Key Responsibilities:**

**1\. D2C Revenue Growth**

• Own revenue targets for D2C channels including website and performance-driven acquisition platforms
• Plan and execute growth strategies to improve traffic, conversion rate, and repeat purchase metrics
• Monitor daily, weekly, and monthly sales performance and take corrective actions where required

**2\. Performance Marketing Management**

• Manage paid acquisition channels such as Meta, Google, and other performance platforms
• Track campaign performance, optimize ROAS, CAC, and conversion metrics
• Work closely with creative and brand teams to ensure campaign creatives align with performance goals

**3\. Funnel and Conversion Optimization**

• Analyze website funnel performance including landing pages, checkout, and subscription journeys
• Identify drop-off points and implement A/B testing initiatives to improve conversions
• Coordinate with tech, product, and design teams for implementation of growth experiments

**4\. Data Tracking and Reporting**

• Maintain dashboards for traffic, revenue, CAC, LTV, and campaign performance
• Generate periodic performance reports and present insights to leadership
• Use analytics tools to identify growth opportunities and improvement areas

**5\. Cross-Functional Coordination**

• Collaborate with brand, operations, and supply teams to align growth campaigns with inventory and business priorities
• Ensure smooth execution of promotional campaigns, launches, and seasonal growth initiatives

## Requirements

**Qualifications and Experience**

• Strong understanding of D2C business metrics such as CAC, LTV, ROAS, conversion rate
• Hands-on experience with performance marketing platforms (Meta Ads, Google Ads)
• Analytical mindset with strong data interpretation skills
• Ability to plan, execute, and optimize growth experiments
• Strong ownership and execution capability
• Atleast 3-5 years of experience in D2C growth, performance marketing roles
• Experience working in consumer brands
• Bachelor’s degree in marketing, business, or related field