Digital Marketing Executive

We are looking for an Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promoting of our Home Care services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growth. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities Assist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and update websiteCollaborate with designers to improve the user experienceMeasure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)Acquire insight into online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendors Requirements Proven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMWorking knowledge of ad serving tools (e.g., DART, Atlas)Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsBSc/BA in marketing or relevant fieldThis is a Part-Time role it is offered on a flexible basis. Please state on your application what your preferred work pattern would be and number of hours. We are looking for a minimum of 18-20 hours. Salary: £28k pro rata.