Senior Graphic Designer

Description

WHO WE ARE

Johnson Health Tech is one of the world’s largest and fastest-growing fitness equipment manufacturers, delivering innovative solutions that help people live healthier lives. Through our award-winning portfolio of commercial and residential brands, we serve customers in more than 60 countries worldwide.

POSITION OVERVIEW

The Senior Graphic Designer will be accountable for visually bringing to life the vision of multiple JHTR brands including Johnson Fitness & Wellness, Matrix Home Fitness, Vision Fitness, Johnson Commercial Fitness, and Massage Chair Headquarters through high-quality graphic content. Thinking beyond a single channel execution, this role will be responsible for designing a wide variety of creative deliverables across digital, social, and offline media. To be successful in this position, the right person will be a self-starter, have strong attention to detail, and understand how to translate business goals into relevant and meaningful digital, social, offline, and in-store brand experiences for Johnson customers.

RESPONSIBILITIES

Campaign & Concept Development

• Contribute to the evolution of JFW, Matrix Home Fitness, Vision Fitness, and Johnson Commercial Fitness brand guidelines and positioning, while assisting in concepting future brand development. Identify fresh and innovative design solutions that evolve the JFW brand.

• Build brand guidelines and brand direction for new or refreshed brand projects based on strategic input and customer research provided by Brand and Marketing leadership

• Lead strategic design thinking and brainstorms in partnership with Senior Manager of Brand Strategy & Content, and partner with marketing and ecommerce team members to ideate solutions and creative ways to use design for storytelling

• Concept and develop comprehensive multimedia campaigns

• Storyboard and conceptualize visual ideas throughout the creative process.

Creative Design

• Collaborate with marketing and ecommerce teams to create compelling digital and print content for our website, emails, social channels, and digital and print buys

• Design graphic content, illustrations, and infographics

• Create social media content across a variety of social channels.

• Develop offline / traditional advertising creative such as newspaper ads, flyers, brochures, direct mail, billboards.

• Support in-store experience/design needs for JFW retail stores and dealer partners. May include development of creative for wall murals, product tags, window graphics, store signage.

• Keep up to date with creative trends across digital media, social media, graphic design, photography and video — propose new ideas and share this insight with the team

• Ability to create and edit video assets a plus.

Project Oversight

• Implement process best practices and creative brief templates to ensure clients provide accurate and necessary input for deliverables. See process through from start to finish and adjust as needed.

• Manage design deliverables from concept to delivery. Understand performance of creative designs in marketing channels and evolve designs to increase performance.

• Partner with creative agencies to provide creative direction, guidelines and input for critical projects including new brand campaigns, photo and video production and more.

• Ensure brand consistency and quality throughout all marketing projects

• Work with marketing and ecommerce teams to understand, track, and meet deadlines

• Communicate across teams directly about requests, timelines, and progress

• Support the art direction during photo and video shoots, and work with internal and external teams to execute your vision

Marginal Job Functions:

• Support creation of company-wide branded assets for internal use (presentations, social assets, team swag/merch/gifts etc.)

Requirements

Education:

• Bachelor’s degree in Graphic design or related degree is required. Post-secondary education with relevant experience will be considered in lieu of a bachelor’s degree.

Experience:

• Minimum 5 years’ experience working as a Designer/Art Director/Digital Designer at an agency or brand required

• Proven skills in the latest Adobe Creative Suite (InDesign, Photoshop, Adobe Illustrator) and Microsoft Office, including Power Point

• Proven / documented portfolio with pervious design projects and experience that demonstrates a passion for great design and shows stylistic breath, attention to detail, and usability.

• Experience in creating tactical, direct response ads, as well as conceptual thinking and stunning branding

• Experience working on creative design in the retail and fitness industries a plus

• A solid understanding of design principles including layout, typography, and color theory.

BENEFITS & PERKS

• Medical, dental, and vision insurance

• Company-paid life insurance and AD&D coverage

• 401(k) retirement savings plan

• Paid time off (PTO)

• FSA and HSA options

• Employee product discounts, wellness resources, and employee assistance programs

Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities.