Sales Director

Commercial | UK-based | Regular travel
£70,000–£100,000 OTE

flatfair is looking for an experienced, hands-on Sales Director with strong knowledge of the UK residential lettings market and a proven track record of generating new-business revenue.

Reporting to our Chief Revenue Officer, you’ll lead new partner acquisition across national and regional letting agency networks, large independents, BTR operators and other major residential property businesses.

This is a target-carrying individual contributor role. You’ll personally build pipeline, open strategic opportunities, negotiate and close deals, and stay close to new partners through the early stages of activation.

As we expand beyond No Deposit into Tenant Guarantor, Deposit Boost and broader rental protection services, success will be measured by activated partners and sustainable revenue, not simply agreements signed.

What you’ll be doing

• Deliver agreed new-business revenue targets through targeted acquisition of high-quality partners.

• Personally originate, develop, negotiate and close significant opportunities across letting agency groups, large independents, BTR and other relevant residential property businesses.

• Build a proactive, targeted outbound pipeline and reduce reliance on inbound opportunities.

• Work with senior decision-makers while understanding what needs to happen at regional, branch and operational level for a partnership to succeed.

• Qualify opportunities based on commercial potential, implementation effort, likely adoption and realistic revenue contribution.

• Maintain strong pipeline discipline, accurate HubSpot records and reliable revenue forecasts.

• Work closely with Partnerships to create a clear handover into ongoing relationship ownership.

• Stay accountable for the early commercial ramp of newly signed partners, helping reduce time to first revenue and addressing barriers to adoption.

• Work with Marketing on campaigns, events, lead generation and sales enablement, feeding back on what is actually converting.

• Represent flatfair at partner meetings, industry events and networking opportunities across the UK.

• Sell across our growing product set, including No Deposit, Tenant Guarantor, Deposit Boost and relevant new propositions.

What we’re looking for

You’ll have significant commercial experience in UK residential lettings, property management, proptech or rental services, with evidence that you can personally generate and close meaningful B2B revenue.

Generic B2B or SaaS sales experience alone won’t be enough for this role. We need someone who understands the market, how property businesses make decisions and what it takes to turn a senior agreement into actual adoption and revenue.

You’ll bring:

• a strong track record of personally originating and closing new B2B business

• good knowledge of UK residential lettings and how agency groups, operators or property businesses work

• established confidence with senior decision-makers

• experience selling into complex, multi-site or multi-stakeholder organisations

• a consultative sales approach and strong commercial judgement

• experience selling solutions that require operational change, rollout or frontline adoption

• confidence managing the full sales cycle independently

• strong negotiation and relationship-building skills

• good pipeline discipline and experience using HubSpot or an equivalent CRM

• the ability to use data to assess opportunity quality, conversion and commercial return

• willingness to travel regularly and spend significant time with prospects and partners face to face.

Experience in deposit alternatives, referencing, guarantor products, rent protection or other lettings-related services would be particularly valuable.

Why flatfair

flatfair already has an established position in the UK lettings market and a strong partner base to build from.

We’ve expanded beyond our original No Deposit proposition, giving you a broader set of products to take to market and more ways to create value for partners.

You’ll be joining a small commercial team with direct access to senior decision-makers, plenty of autonomy and a clear line between the opportunities you create and the revenue they generate.

We’re also a Sunday Times Best Place to Work, with a culture that values people who take ownership, challenge constructively, build strong relationships and follow through.

Where you’ll work

This is a UK-based role with regular travel for partner meetings, events and new-business activity.

You’ll also spend time with the wider flatfair team in London, so easy access to London would be beneficial.