Director - Marketing Loyalty Promotions and Operations

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Director of Loyalty Promotions & Operations is responsible for leading Lowe's loyalty promotion strategy and execution, creating compelling reasons for members to engage with Lowe's more often and deepen their relationship with the brand. Reporting to the Senior Director of Enterprise Loyalty, this leader partners closely with Customer Marketing, Pricing, Merchandising, Analytics, and Technology to develop and deliver an integrated promotional roadmap that drives member engagement, incremental spend, and long-term customer value. This role plays a key part in advancing personalization across loyalty promotions and the broader loyalty and credit experience, helping ensure members receive relevant offers, benefits, and experiences that resonate with their needs and shopping behaviors. In addition, the Director leads Loyalty Operations, building the processes, capabilities, and support models needed to execute programs effectively and at scale. This leader is responsible for ensuring operational excellence, identifying opportunities to improve efficiency, and continuously enhancing both the customer and associate experience. Through strong cross-functional partnership, the role helps shape the future of Lowe's loyalty strategy while delivering measurable business results.

What You Will Do

• Lead the loyalty promotional strategy and roadmap in partnership with Customer Marketing, Pricing, Merchandising, and other enterprise partners, identifying opportunities to drive incremental member spend, engagement, and customer lifetime value.
• Advance personalized loyalty promotions, using customer insights and performance data to deliver increasingly relevant offers and incentives and optimize promotional effectiveness.
• Lead the strategy and execution of marquee loyalty moments, including Member Week and other member events, creating differentiated reasons for members to engage and consolidate spend with Lowe’s.
• Oversee the end-to-end execution of loyalty promotions, including offer development, setup, testing, operational readiness, launch, measurement, and optimization.
• Establish a robust test-and-learn and measurement approach to understand incrementality, optimize promotional investment, and inform future promotional strategies.
• Advance personalization across the broader loyalty and credit experience, partnering across teams to more effectively deliver the right motivation and enterprise benefits at the right time.
• Lead Loyalty Operations, establishing scalable processes and support models that improve operational efficiency, strengthen issue resolution, and continuously improve the customer and associate experience.
• Own the overall Loyalty technology planning process, aligning priorities, requirements, dependencies, and sequencing across Loyalty teams and Technology partners
• Lead a high-performing team by attracting, developing, and retaining top talent; fostering a culture of accountability and growth through clear expectations, coaching, and performance feedback; and helping the team navigate change while delivering business results.

Minimum Qualifications

• Bachelor’s degree in Business Administration, Merchandising, Marketing, or relevant field or equivalent years of experience in lieu of education requirement, if applicable
• 10 - 12 years of general Marketing experience
• 8 years of experience in retail, promotions strategy, or related growth strategy roles
• 8 years of Brand or Integrated Marketing leadership experience for consumer brands or retailer
• Proven experience building and executing promotional strategy at scale
• Strong analytical expertise with experiencing designing measurement frameworks and evaluating incremental impact

Preferred Skills/Education

• Experience working cross functionally with Product, Tech, Merchandising, and Finance teams
• Demonstrated ability to balance strategic thinking with operational execution

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.  

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.