Content & Campaign Marketing Specialist

Overview

Do you turn ideas into stories people want to read — and campaigns that deliver measurable impact? Kemin is looking for a Content & Campaign Marketing Specialist to join our EMENA marketing team in Herentals, Belgium. In this role, you will create compelling content and lead integrated campaigns that strengthen brand awareness, generate leads and help customers across EMENA discover, understand and connect with Kemin. This is a hands-on content and campaign role with a strong focus on copywriting, campaign management, search engine optimization (SEO), search engine advertising (SEA), social media and marketing automation. While this is not a full-time graphic design role, a good eye for design and the confidence to create simple, on-brand visuals will help you stand out.location: Belgium 

We Are Kemin We are visionaries who see things differently and are inspired by the world around us. We have been dedicated to using applied science to improve the quality of life for over half a century. Committed to feed and food safety, Kemin maintains top-of-the-line manufacturing facilities where over 500 specialty ingredients are made for humans and animals in the global feed and food industries, as well as the health, nutrition, beauty and textile markets. We provide product solutions and options to customers in more than 120 countries.A privately held, family-owned and operated company, Kemin has more than 3,500 global employees and operates in 90 countries including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, Singapore, South Africa and the United States.

Responsibilities

As Content & Campaign Marketing Specialist, you will bring Kemin’s brand and product stories to life across EMENA. You will research, write, publish and optimize content for social media, blogs, email, web, campaigns and print. You will also plan, coordinate and measure marketing campaigns from concept to completion, using SEO, SEA and marketing automation to turn visibility into engagement and qualified leads. Working closely with product marketers, technical experts, content creators and external agencies, you will help ensure every message is clear, relevant, on-brand and built to perform.

 

What you'll be doing:

• Create content that engages — Write, edit and proofread compelling content and copy for social media, blogs, email, campaigns, web and print, keeping a consistent brand voice and an eye for detail across all channels.
• Plan and run marketing campaigns — Develop, execute and coordinate integrated marketing and communication campaigns end-to-end, including timelines, promotional activities, media and editorial planning.
• Boost visibility with SEO & SEA — Apply search engine optimization (SEO) and search engine advertising (SEA) best practices to increase organic and paid reach and drive relevant traffic to our content and campaigns.
• Manage digital campaigns & advertising — Create and manage LinkedIn advertising and other digital advertising campaigns to grow brand visibility and generate leads.
• Run account-based & nurturing campaigns — Build account-based marketing (ABM) campaigns and lead-nurturing programs that engage and retain target customer segments through relevant content and communication.
• Use marketing automation — Leverage marketing automation tools such as HubSpot to set up, run and optimize campaigns, email flows and nurturing programs.
• Collaborate on content creation — Work with content creators and colleagues across the business, using AI tools to produce engaging content efficiently.
• Add a visual touch — Create and adapt simple graphics and visual assets for social media, web and campaigns using tools such as Canva or Adobe Creative Suite, keeping everything clean, consistent and on-brand.
• Protect the brand — Help maintain a consistent corporate image and brand identity across all promotional materials, communications and events, and keep website content up to date where needed.
• Measure and improve — Track campaign performance and content results, and use the insights to sharpen future campaigns.

 

Qualifications

• A university degree, ideally in Marketing, Communications or a related field.
• Experience in content creation, copywriting and campaign execution, preferably in a B2B or international environment.
• Excellent written and verbal communication skills, with the ability to translate complex topics into clear, engaging content.
• Hands-on knowledge of digital marketing, social media, SEO, SEA and LinkedIn advertising.
• Experience with marketing automation tools such as HubSpot, or a strong willingness to learn.
• A sharp eye for detail, strong planning skills and the ability to manage several projects and deadlines at the same time.
• A proactive, reliable and flexible mindset, with the confidence to work independently and collaborate across teams.
• Fluency in English; Dutch or another European language is a plus.

Nice to have

• Experience with account-based marketing (ABM) and lead-nurturing programs.
• Confidence using AI tools to support content creation and campaign efficiency.
• Basic graphic design skills and experience with tools such as Canva or Adobe Creative Suite.

What's in it for you

• Meaningful work with visible impact — You will help shape content and campaigns that reach customers across EMENA and contribute directly to brand awareness, customer engagement and lead generation.
• A creative, international marketing environment — You will collaborate with colleagues across functions, regions and areas of expertise, bringing scientific stories and customer solutions to life in a dynamic B2B setting.
• Room to learn and grow — Kemin supports continuous development through tuition reimbursement, full access to LinkedIn Learning and Kemin Corporate University, offering both online and in-person training opportunities.
• A culture built on curiosity — You will join a company where innovation, collaboration and practical problem-solving are part of everyday work.

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