Director, Brand Marketing

Aderant is a global industry leading software company providing comprehensive business management solutions for law firms and other professional services organizations with a mission to help them run a better business. We are motivated by a collective desire to drive the legal industry to the forefront of innovation. With over 2,500 clients around the world, including 95 of the top AmLaw 100 firms, we are changing the outside perception of the legal sphere; where there was once resistance to modernization, we are creating a culture that embraces new ideas and technology.

At Aderant, the “A” is more than just a letter. It is a representation of how we fulfill our foundational purpose, serving our clients. It embodies our core values and reminds us that to achieve success, every day must start with the “A”. We bring the “A” to life by fostering a culture of innovation, collaboration, and personal growth. We encourage our diverse teams to bring their whole selves to work – ideas, experience, and passion – to drive our mission forward.

Our people are our strength.

Position Summary

The Director, Brand Marketing is a senior leader responsible for defining, evolving, and activating Aderant's global brand strategy across all markets and audiences. Reporting to the SVP, Global Marketing & Communications, this role serves as the company's brand steward — ensuring consistency, clarity, and differentiation in how Aderant shows up to clients, prospects, employees, and the broader legal technology market.

This is a high-impact, cross-functional role that sits at the intersection of strategy and execution. The Director will lead brand architecture, visual identity, messaging frameworks, and integrated campaign strategy while partnering with Communications, Demand Generation, Product Marketing, Sales, and People Experience to bring the brand to life across every touchpoint.

Key Responsibilities

Brand Strategy & Architecture

• Own and evolve Aderant's global brand strategy, positioning, and architecture — including how acquired brands and product lines are integrated or maintained

• Develop and maintain a cohesive brand narrative that reflects Aderant's market position, values, and growth trajectory

• Conduct and commission brand research, competitive analysis, and market perception studies to inform strategy and measure brand health

• Lead brand governance: establish and enforce brand standards, manage the brand guidelines and asset library, and serve as the final decision-maker on brand application questions

Visual Identity & Creative

• Oversee visual identity system including logo usage, typography, color, photography, and design standards across digital and print applications

• Partner with internal creative resources and external design agencies to produce brand-aligned creative across campaigns, events, web, and sales enablement

• Lead creative brief development and creative review processes; ensure work meets brand and quality standards before delivery

• Manage agency relationships for brand, creative, and content production — including SOW negotiation, performance management, and budget oversight

Messaging & Content Strategy

• Develop and maintain Aderant's core messaging framework — including company narrative, value proposition, audience-specific messaging, and competitive positioning

• Partner with Product Marketing on solution-level messaging and launch campaigns to ensure alignment with corporate brand voice

• Oversee brand voice and tone guidelines; ensure consistency across all written content including web copy, thought leadership, communications, and sales materials

• Drive an editorial content strategy that builds brand awareness and positions Aderant as a thought leader in the legal technology space

Integrated Campaigns & Demand Support

• Lead development of brand-building campaigns — awareness, perception, and employer brand — in partnership with Demand Generation and Communications

• Collaborate with the events team to ensure brand standards and brand experience are elevated across flagship events, sponsorships, and trade shows

• Support Sales and Client Success teams with brand-aligned collateral, presentations, and sales tools

• Partner with the People Experience team on employer brand strategy and activation, ensuring internal and external brand experiences are cohesive

Leadership & Operations

• Lead, mentor, and develop a team of brand and creative professionals; set clear goals, provide regular feedback, and support career growth

• Own the brand marketing budget — develop annual plans, track actuals, and optimize spend across programs and agency investment

• Build scalable brand operations processes, including asset management, approval workflows, and creative production pipelines

• Report on brand KPIs and program performance to the SVP and executive leadership; translate data into clear strategic recommendations

Qualifications

Required

• 8–12 years of progressive brand marketing experience, including 3+ years in a director-level or equivalent leadership role

• Proven track record of building and evolving B2B brands — preferably in SaaS, technology, or professional services

• Deep expertise in brand strategy, visual identity, messaging architecture, and integrated campaign development

• Strong creative sensibility with the ability to evaluate design, copy, and campaign work against brand and business standards

• Demonstrated experience managing agency relationships, creative production, and brand governance across a complex organization

• Exceptional communication and executive presence; able to influence senior stakeholders and present brand strategy with confidence

• Experience managing and developing a team; collaborative leadership style with a track record of high-performing, engaged teams

• Proficiency with marketing technology and analytics tools (e.g., HubSpot, Salesforce, Google Analytics, or equivalents)

Preferred

• Experience in the legal technology industry or serving law firm / professional services audiences

• Background in managing brand through M&A, product consolidation, or corporate rebranding initiatives

• Familiarity with employer branding strategy and activation

• Experience working in a global or multi-regional marketing organization

Core Competencies

• Strategic Vision – Thinks beyond campaigns to connect brand decisions to long-term business and market positioning goals

• Creative Leadership – Elevates the quality of creative work by setting a high bar, providing clear direction, and fostering a culture of craft

• Stakeholder Influence – Builds trust and alignment across functions and levels; navigates organizational complexity with confidence and clarity

• Commercial Acumen – Understands how brand investment connects to pipeline, retention, and enterprise value; prioritizes programs with measurable impact

• Organizational Agility – Thrives in a fast-paced, matrixed environment; adapts plans quickly and brings others along through change

• People Leadership – Develops talent, creates clarity, and builds team culture even in high-volume execution environments