Specialist - Marketing & Communications (Vyapaar)

About Udhyam:

Udhyam Learning Foundation (Udhyam) is on a mission towards Making Bharat Entrepreneurial. We believe that entrepreneurship is a powerful way to channelize an individual’s potential. Entrepreneurship enables agency and allows an individual to work on their strengths while creating value for the world.

Our programs:

• Udhyam Shiksha works on developing entrepreneurial mindsets among the youth and enabling them to achieve their potential, having impacted ~24,00,000 learners across 12 Indian states.

• Udhyam Vyapaar focuses on nano businesses in India, and solving large problems faced by them, at scale; having already worked with 10000+ nano-entrepreneurs and enabling up to a 20-30% income uplift. 

The goal for Udhyam is to build a thriving and supportive ecosystem, where every individual feels empowered to define their own path

We are seeking a dynamic and creative Specialist – Marketing Communications to join our Vyapaar team. In this impactful role, you will play a vital part in crafting compelling narratives that showcase the transformative power of our programs among the nano-entrepreneurs, thereby inspiring and forging bonds with funders, Civil Society Organisations, other ecosystem players, and nano-entrepreneurs. Join a team of passionate individuals who are committed to making a lasting difference in the lives of nano-entrepreneurs enabling them to earn a better livelihood. Together, let's enable a generation of entrepreneurs to have a brighter future.

Role:

• Lead Marcom for Individual Programs: Drive meaningful engagement and foster strong relationships with key stakeholders in the individual programs. Successfully plan and execute impactful communication strategies that enhance the visibility and success of these programs.

• Craft Compelling Content: Ensure timely and effective creation and distribution of planned content pieces, track and measure resultant engagement for different media used.

• Share Stories Through Impactful Videos: Plan, execute, and ensure effective distribution of videos targeting specific stakeholders. Bring the impact of Vyapaar programs to life through compelling and engaging video content.

• Build Strong Relationships: Represent Marcom on team calls and interactions, establishing a strong rapport with the program teams and work in a collaborative manner.

• Support Donor/Partner Engagement: Support FR/Partnership SPOC in planning and organizing the various donor/funder communication needs and engagements, across different media and including project visits or events.

• Collaborate for Maximum Impact: Maximize the impact of communication efforts through effective collaboration with the broader Marcom team.

• Data-Driven Decision Making: Utilize data-driven insights from media metrics, CRM and project dashboards to ensure effectiveness of all communication campaigns and activities. Leverage data to optimize stakeholder engagement strategies and drive program success.

• Track and Measure Success: Track campaigns and communication, create reports to demonstrate the effectiveness of campaigns. Continuously monitor and evaluate the impact of communication efforts and use data to refine strategies.

• Monthly Reporting and Goal Setting: Contribute to monthly reporting against set project or functional goals. Play a key role in achieving organizational goals.

Qualifications, Experience, and Skills:

• Education: Masters/ Bachelors (preferably in media, communications, journalism)

• Experience: 2-4 years relevant experience in marketing communications.

Must-Have Skills:

• Communication: A compelling storyteller with exceptional written and verbal communication skills.

• Writing: The ability to craft compelling narratives that resonate with stakeholders and effectively communicate program impact.

• Creativity: A creative mind with the ability to develop innovative and engaging communication strategies.

• People Skills: Strong interpersonal and relationship-building skills to foster strong relationships with stakeholders and colleagues.

• Analytics: Data-driven mindset with the ability to analyze data and use insights to optimize campaigns and program effectiveness.

• Project Management: Excellent project management skills with the ability to manage multiple projects and deadlines effectively.

• Proficiency in Kannada and/or Tamil

Good to Have Skills: Basic design skills in Adobe and/or Canva, basic video editing skills.

This role is based out of Bengaluru, and will be hybrid in nature in line with organisational policy.

Join Team Udhyam, and together, let's empower a generation of nano-entrepreneurs to build a brighter future!