Marketing Executive

 About Penbrothers 

Penbrothers is an HR & remote talent management partner and one of the fastest-growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

 

About the Client

Our client is an AI-powered marketplace connecting corporate HR buyers with vetted training and HR service providers across Asia. They are in an active launch phase out of Hong Kong in the Asia Pacific, building a fast, high-quality matching platform and a growing community of Founding Partners. It is an ideal time to join and shape how a young company markets itself.

 

About the Role

We are looking for a hands-on Marketing Executive to own the day-to-day marketing engine behind our launch. This is a full-time, fully virtual role reporting directly to the CEO. You will be the person who makes our HubSpot instance sing - running campaigns, automations, and reporting end-to-end- while using AI tools (Claude) as a core part of how you work to produce more, faster, and to a higher standard. You are equally comfortable executing the details and thinking about what will move the numbers.

 

What you’ll do

• HubSpot ownership: Manage all aspects of HubSpot - CRM data and list management, workflows and automation, email/EDM campaigns, forms, landing pages, sequences, and lifecycle stages.

• Marketing automation & EDM: Build and optimise lead-nurture journeys and email campaigns that convert prospects into Founding Partners and keep our audiences engaged.

• Content & LinkedIn: Draft and schedule LinkedIn content and EDM copy, coordinate social scheduling, and keep a consistent brand voice across channels.

• Campaigns & lead generation: Plan and run acquisition campaigns end to end, from targeting and messaging through to follow-up and handover.

• Data, reporting & CRM hygiene: Own dashboards and funnel/KPI reporting, keep the database clean and reliable, and turn numbers into clear recommendations.

• AI-powered delivery: Use Claude and related AI tools to accelerate content, research, reporting and campaign production - with strong judgement on quality and brand fit.

 

What You Bring

• 3-5 years in a hands-on marketing role, with demonstrable, deep HubSpot expertise across CRM, automation, email and reporting (certifications a plus).

• Practical, everyday use of AI tools such as Claude to do the work - not just curiosity, but real output.

• Strong copywriting and marketing-automation skills, with a track record of running campaigns and EDMs that perform.

• Comfortable with data and reporting; able to self-manage, prioritise and deliver in a remote, fast-moving environment.

• Excellent written English; must overlap Hong Kong business hours (GMT+8).

Nice to have

• Experience in B2B, HR/L&D, professional services or a start-up/scale-up.

• Familiarity with LinkedIn marketing, Canva, and email/CRM staging workflows.

• Interest in HR technology and the Asia market.

 

 Our Hiring Process

We utilize AI tools to enhance hiring efficiency and ensure a fair evaluation. Consequently, candidates will engage with an AI Interviewer, supervised by Human Talent Acquisition Experts who will support your entire application journey.

Our AI Expectations: While we encourage you to use AI for CV refinement and research, we require that all interviews and assessments be completed through your own authentic effort. The use of real-time AI assistance during interviews or to complete skills tests is strictly prohibited to ensure a fair and genuine evaluation of your capabilities.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies. 

·   Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience. 

·   Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.

·   Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home. 

·   Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.