- Location
- St. Leonards, 203 Pacific Hwy, Australia
- Workplace
- Hybrid
- Type
- Contract
- Department
- Marketing
- Seniority
- Manager
- Source
- Workday
Description
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
At HBO Max, storytelling takes center stage. We’re one of the world’s most iconic entertainment brands — home to bold originals and unforgettable characters. While audiences binge award-winning content, breaking news, and sports around the clock, our teams stay busy at work creating what’s next in streaming. From Succession, Euphoria, and The Sopranos to global franchises like Game of Thrones and Harry Potter, our content sparks conversation and shapes culture.
HBO Max delivers boundary-pushing stories across genres and platforms, connecting millions of viewers across 90 countries globally— and we’re just getting started. We're home to the most talked about shows and movies, granting audiences access to the worlds of HBO, Harry Potter, DC, Warner Bros., ID, Adult Swim, A24, and more. Turn your streaming obsession into a career— we’re hiring!
Your New Role
Social Media Manager | HBO Max ANZ
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives to technology trailblazers, across the globe WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Summary
Your role as Social Media Manager will be to drive the D2C social strategy (and its platforms) for the HBO Max ANZ brand.
You will be responsible for overseeing the social media interactions with our viewers by implementing social content strategies, analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build our community online and deliver maximum awareness of our brand and content pillars.
This role will report to the Head of Social for the Streaming division of WBD ANZ.
The Job
Reporting to the Head of Social, this role will drive the HBO Max brand and content social marketing strategy and implementation of that strategy across Australia and New Zealand.
The Daily
Drive the daily execution of our always-on social strategy for the HBO Max Streaming platform.
Develop and maintain a social content calendar and communicate plans with key stakeholders across production, content, marketing, PR, franchise and consumer products.
Work with our in-house social team, and external agencies to build social promotions for priority titles
Collaborate with international and territory marketing and publicity teams to support key comms beats and align on broader strategies that span across regions.
Originate and develop the creation of social creative assets alongside the Content Producers.
Responsible for the review and approval of all social assets including video, photos, post copy, etc. for accuracy, grammar, tone, etc.
Pitch innovative ideas for expanding social promotions across new and emerging platforms.
Timely delivery of post campaign analysis to key stakeholders, including results, key learnings and recommendations.
Monitor industry trends and report on best practices.
The Essentials
5+ years’ experience in social media marketing, ideally within an entertainment, D2C or consumer marketing company.
You have a deep knowledge of social media platforms and the unique differences between each. You are familiar with the Australian social media landscape, with Australian audience behaviors and know what makes for a successful content strategy.
You have a track record of strategizing and executing buzz-worthy social campaigns that drive awareness and engagement, as well as measuring performance and reporting results. You are someone dedicated to analysing growth through metrics but also able to think creatively.
You are an internet native who has a pulse on digital trends and emerging platforms. You have a deep familiarity with internet trends, lingo and nuances of communicating online.
Experience using social media publishing and reporting tools (Sprout) and project management tools (Monday.com). Experienced in project management, able to manage multiple projects at a fast pace and high volume.
Proficient with photo and video software editing tools including but not limited to Premiere Pro, Photoshop, Illustrator, InDesign, FinalCut Pro, Canva, CapCut.
Impeccable communication skills with keen attention to detail. Outstanding presentation skills, savvy in building presentation decks and visualizing proposals.
Excellent interpersonal skills; dynamic personality, adaptable, a high degree of professionalism.
A team player able to work with colleagues across multiple locations & time zones.
Able to work readily and easily with many different personalities in a highly matrixed and international structure.
Ability to thrive in an ever-changing digital environment, comfortable working well under pressure and has the flexibility to adapt quickly.
A genuine, enthusiastic and passionate fan of entertainment, pop culture, new trends with excitement for WBD content and product.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
