Social Media Manager

Job Description:

Most social roles are one brand, one voice, one calendar. This is a portfolio of brands, each with a real business behind it, and you will see what works differently across very different audiences.

The content pipeline is unusually strong. A podcast hosted by the executives, flagship video series shot on location, founder events, demo days, acquisition announcements, and access to construction sites and data centre conversions most people never see. Your problem will be choosing what to post, not finding something to post.

You will be measured on outcomes that matter. Inbound deal flow, event attendance, candidate applications, and portfolio company pipeline, rather than vanity metrics.

And you are early. You will help decide what the voice is, not inherit it.

Onni Capital is being designed as a high ownership, low bureaucracy team. We work in small project groups, test ideas quickly, put early products in front of users, and make decisions based on evidence rather than hierarchy. Team members are expected to:

• Challenge assumptions and communicate directly
• Take responsibility for outcomes, not simply produce recommendations
• Use modern AI tools to work faster and produce better results
• Share unfinished work early and improve it through feedback
• Move comfortably between strategic analysis and hands on execution
• Know when to continue investing in an idea and when to stop
• Operate effectively without a detailed playbook

This is not a role for someone who wants months of consensus building, a rigid job description, or a narrowly defined set of responsibilities. It is for someone who learns quickly, takes initiative, enjoys solving ambiguous problems, and wants to help build something from the ground up.

Onni Capital channels

• Acquire, rename, and build out Onni Capital's social handles across every relevant platform
• Execute the social side of the brand launch, coordinated with the website, press, and fund announcement
• Own the content calendar across LinkedIn, Instagram, YouTube, TikTok, and X, adapted to what each platform actually rewards
• Turn long form material into short form. Every podcast episode, video series instalment, and event should produce weeks of clips and posts
• Write copy that sounds like a person rather than a corporate account
• Publish and amplify deal and investment announcements, portfolio milestones, and hiring campaigns
• Manage community and engagement, including responding, monitoring mentions, and flagging anything that needs a senior response

Portfolio company channels

• Run social for portfolio companies that purchase marketing services, each with its own audience, voice, and calendar
• Build channel strategies for businesses in construction, industrial services, technology, and data centres
• Report on performance per client, and connect activity to pipeline where the data allows

Programme support

• Support influencer and affiliate partnerships, including creator coordination and amplification of creator content
• Support the events programme, including promotion, live coverage, and post event content
• Support recruiting campaigns. Talent is one of the audiences this brand is built for
• Use modern AI tools for content production, research, scheduling, and analysis
• Track and report on reach, engagement, follower growth, and inbound generated, with an honest view of what is working and what is not
• Document what works so the approach is repeatable across brands

• Two or more years running social media professionally, with accounts you can point to and results you can explain
• Genuine platform fluency across LinkedIn, Instagram, TikTok, YouTube, and X, including what performs differently on each
• Strong short form video editing capability. You can take raw footage and cut it into something that holds attention
• Excellent copywriting. Short, clear, and with a point of view
• Demonstrated ability to use modern AI tools for content creation, research, and workflow
• Comfort managing multiple brands and voices at once without blurring them together
• Analytical instinct. You look at what performed, form a view about why, and change what you do next
• Strong organisation and reliability. A content calendar only works if it is actually maintained
• Judgment about what a business should and should not say publicly
• Comfort working in a small, fast moving team where priorities shift
• High personal standards for quality, ownership, and follow through

• Experience with business to business social, particularly in financial services, professional services, or an industrial sector
• Experience running social for multiple clients, in an agency or in house
• Photography, design, or motion graphics capability
• Experience with paid social campaigns
• Experience supporting a brand launch
• Experience with creator and influencer partnerships
• Familiarity with tools such as Claude, Linear, Slack, or similar platforms

Success in this role is not measured by posting volume or follower count. It is measured by whether the right people find Onni Capital and its portfolio companies, and whether that turns into something commercial.

Within the first 90 days:

• Onni Capital's handles are acquired, renamed, and live across every relevant platform
• A content calendar is running consistently rather than in bursts
• The brand voice is defined and applied, and it sounds like a person rather than a corporate account
• The pipeline from long form content to short form cuts is working, so podcast and video output is being used rather than sitting in a folder

Within the first year:

• Onni Capital has an audience of the right people: founders, operators, investors, industry, and candidates, rather than a large irrelevant following
• Social is generating measurable inbound, including deal flow conversations, event attendance, and candidate applications
• Portfolio company channels are being run well enough that operators see the value and other portfolio companies ask for the service
• Every major announcement, including investments and acquisitions, has been executed cleanly and on time
• You can explain what performs and why, and the calendar reflects that learning rather than repeating what did not work
• Reporting per brand is running, with an honest view of what is working and what should stop
• What works is documented well enough that a new brand can be onboarded without starting from scratch

You will build channels rather than maintain them. In your first year, you may be involved in:

• Launching Onni Capital's social presence from zero
• Cutting a chopper tour of northern Alberta into a series that gets watched
• Running social for four portfolio companies in four different industries at the same time
• Announcing an acquisition the day it closes
• Filling an event through the channels you built
• Sourcing an inbound deal or a hire from a post you wrote

The expectation is high ownership. These channels are yours to build.

The Onni Capital Experience

Onni Capital is creating a new headquarters in downtown Vancouver designed for builders, founders, investors, product teams, and portfolio companies, not traditional corporate administration. The space is intended to become a home for company creation, collaboration, product demonstrations, investment discussions, founder events, and the broader Onni Capital community.

Team members will receive:

• Direct exposure to senior Onni executives, investors, operators, developers, and founders
• The opportunity to help launch products and businesses from the ground up
• Access to Onni's operating businesses, technology resources, real estate portfolio, and investment platform
• Competitive compensation and a discretionary performance bonus
• A comprehensive company paid benefits package
• An annual education and professional development allowance
• Regular product demonstrations, founder sessions, investment discussions, and team events
• Free access to a fully equipped gym
• Friends and family rates across participating hospitality brands
• Employee discounts at participating restaurants, retailers, fitness providers, and other businesses
• A generous employee referral program

Salary Range:

$65,000

About The Company:

Onni

For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.

AI Use:

This role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws.

All AI-generated or AI-assisted outputs must be reviewed for accuracy, quality, and appropriateness before use. Employees are also expected to disclose when AI tools have been used in the creation of work and must not present AI-generated content as solely their own original work.

How To Apply:

Please apply through the link on the job posting and attach your resume and any other required documents.

We thank all applicants for your interest in the Onni Group. Note that only those applicants under consideration will be contacted.