Marketing Campaign Manager (Rewards and Personalisation)

About the job

The Marketing Campaign Manager is responsible for the planning, coordination and execution of integrated marketing campaigns that support the Xtra Savings marketing strategy and business objectives.

Working closely with brand managers, internal stakeholders, agencies, partners and operational teams, the role will drive the successful implementation of campaigns across multiple channels and customer touchpoints, ensuring campaigns are delivered on time, within budget and to a high standard.

The role requires a commercially minded, digitally savvy and practical marketer who can balance customer, business and operational requirements. The successful candidate will be expected to proactively identify opportunities, solve challenges, recommend improvements and contribute ideas that drive stronger customer engagement, improved campaign performance and business results.

The Campaign Manager will play a key role in ensuring campaigns are not only strategically sound but are operationally executable, with stores and frontline teams appropriately informed, equipped and supported to deliver a seamless customer experience.

What you'll do

Campaign Planning & Execution

Lead the end-to-end coordination and execution of marketing campaigns across multiple channels and platforms.

Support the development of campaign plans aligned to marketing and business objectives.

Manage campaign timelines, deliverables and stakeholder coordination to ensure successful execution.

Brief and coordinate internal teams, agencies and suppliers to deliver campaign assets and activities.

Ensure campaigns are delivered on time, within budget and against agreed objectives.

Coordinate implementation across CRM, digital, retail, social media, partnership and in-store channels.

Ensure consistent communication and customer experience across all campaign touchpoints.

Identify execution risks and proactively recommend solutions to ensure successful campaign delivery.

Commercial & Operational Excellence

Support the delivery of campaigns that drive measurable business and customer outcomes.

Collaborate closely with operational and business teams to ensure initiatives are practical, executable and effectively implemented.

Ensure stores and operational teams are appropriately informed, equipped and supported to execute campaigns successfully.

Balance customer, operational and commercial requirements when developing recommendations and solutions.

Identify opportunities to improve campaign performance, operational efficiency and customer experience.

Proactively recommend enhancements to campaigns, propositions, communications and processes.

Continuously seek opportunities to drive greater effectiveness, scalability and business impact.

Campaign Performance & Optimisation

Monitor campaign performance and identify opportunities for improvement.

Analyse customer engagement and campaign results to generate actionable insights.

Support post-campaign reviews, reporting and recommendations.

Use data and customer insights to optimise future campaigns and communications.

Test, learn and apply best practices to improve campaign effectiveness and return on investment.

Track campaign performance against agreed objectives and KPIs

Stakeholder Management & Collaboration

Build strong working relationships with internal stakeholders, agencies, suppliers and external partners.

Work closely with marketing, CRM, digital, personalisation, commercial, operations and data teams to deliver campaigns.

Coordinate stakeholders effectively to ensure alignment and successful execution.

Provide regular updates on campaign progress, risks and opportunities.

Act as a key point of coordination across multiple teams and workstreams.

Customer & Market Insights

Develop a strong understanding of customer behaviour, campaign performance and market trends.

Identify opportunities to improve customer engagement, retention and value.

Stay informed of competitor activity, market developments and emerging marketing trends.

Contribute ideas and recommendations that improve customer experiences and business outcomes.

Apply customer insights and business understanding to support decision making and campaign planning.

What you bring

Essential

Bachelor's Degree in Marketing, Business, Commerce or related field.

3-5 years' experience in marketing, campaign management, brand management or related disciplines.

Experience planning and executing integrated marketing campaigns across multiple channels.

Strong project management and organisational skills.

Experience managing multiple stakeholders and competing priorities.

Strong communication and coordination skills.

Preferred

Experience within retail, loyalty, eCommerce or customer-facing businesses.

Experience working across both digital and physical customer touchpoints.

Experience working with CRM channels

Experience working with digital marketing platforms and customer engagement tools.

Experience using campaign and customer data to drive performance improvements.

Key Competencies & Work Ethic

Campaign Management & Execution

Strong planning, coordination and execution skills with the ability to manage multiple campaigns and priorities in a fast-paced environment.

Commercial & Customer Focus

Understands customer needs and business objectives, ensuring marketing initiatives deliver meaningful customer value and measurable results.

Problem Solving & Initiative

Proactively identifies opportunities and challenges, recommends practical solutions, and takes ownership of driving improvements.

Stakeholder Collaboration

Builds strong relationships and works effectively across marketing, operations, commercial, digital and external partner teams to deliver successful outcomes.

Digital & Data Mindset

Comfortable working across digital channels and customer engagement platforms, using insights and performance data to optimise campaign effectiveness.

Operational Excellence

Thinks practically about implementation and works closely with operational teams to ensure campaigns are executable, supported and successfully delivered across customer touchpoints.

Planning & Organisation

Highly organised with strong attention to detail and the ability to manage competing deadlines, stakeholders and deliverables.

Results & Continuous Improvement

Driven to deliver high-quality outcomes, continuously seeking opportunities to improve campaign performance, customer experience and business impact.

Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.

We are committed to Employment Equity when recruiting internally and externally.

Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position. All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed. Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.

If you don’t hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.