Manager, Websites

Job Description :

Title: Website Manager

Level: Level 5

Location: New York

Reports to: Head of Websites & Digital Shelf

Role Purpose/background

The Website Manager is responsible for coordinating, executing, and optimizing owned websites across priority North American brands, portfolio platforms, and Brand Home digital experiences.

This role ensures website updates, campaign activations, content improvements, and go-live activities are delivered efficiently, accurately, compliantly, and in alignment with global standards, while also reflecting North American brand priorities, shopper/consumer needs, search behavior, and market requirements.

Global teams will set enterprise website standards and platforms, templates, governance, and technical frameworks. This role is responsible for applying those standards within North America, managing regional execution where relevant, identifying local optimization opportunities, and feeding market needs and recurring issues back to global teams.

The role focuses on website operations, content governance, CMS publishing, QA, accessibility, SEO/GEO readiness, tagging, performance monitoring, stakeholder coordination, and continuous improvement of owned digital experiences.

Key responsibilities

• Manage intake, prioritization, and execution of website and platform activation requests from brands/markets, balancing business priorities, launch timing, and compliance requirements
• Publish and update content across websites and portfolio platforms using approved workflows and templates, ensuring content is accurate, accessible, search-ready, and fit for purpose
• Coordinate website updates, campaign activations, content refreshes, and go-live activities, including readiness checklists, stakeholder approvals, QA, tagging, redirects, and post-launch monitoring
• Conduct QA, accessibility, SEO/GEO, tagging, compliance and platform readiness checks. Conduct pre- and post-launch QA across content, links, mobile experience, accessibility, SEO/GEO readiness, metadata, tagging, analytics, privacy, compliance, and platform functionality.
• Ensure all activations comply with global governance, legal, privacy and responsible marketing requirements.
• Coordinate with Content teams, agencies and market stakeholders to resolve content and asset gaps.
• Monitor website performance, execution quality and operational issues.
• Escalate recurring platform, functionality or capability needs to global teams.
• Maintain documentation, workflows and operational standards.

• Serve as the North America subject matter expert for owned website execution, content quality, user experience, and market-specific website needs.
• Partner with Brand, eCommerce, Digital Shelf, Retail Media, CRM, Legal/Regulatory, Analytics, IT, agencies, and global website teams to deliver connected owned digital experiences.
• Maintain a North America website content calendar and prioritization process across campaigns, launches, seasonal moments, evergreen updates, compliance needs, and performance-driven optimizations.
• Support website content strategy by helping determine what content belongs on owned websites versus retailer PDPs, retail media landing pages, CRM, social, or other digital touchpoints.
• Use analytics, SEO/GEO insights, accessibility checks, and stakeholder feedback to identify optimization opportunities and recommend content, UX, or operational improvements.
• Partner with global teams and agencies to identify reusable templates, components, modules, and content patterns that improve speed, consistency, accessibility, and quality.

Key requirements

• Bachelor’s degree or equivalent experience in Digital, Marketing, Content Operations, Technology or a related field.
• 6+ years of experience in website operations, digital content management, campaign activation, marketing operations or related roles.
• Experience publishing and coordinating content across CMS, website platforms, portfolio platforms or brand digital experiences.
• Strong understanding of website QA, accessibility, SEO/GEO readiness, tagging, privacy, legal and responsible marketing requirements.
• Experience working with agencies, content teams, technology partners and market stakeholders to deliver digital activations.
• Strong attention to detail, operational discipline and ability to manage multiple market requests against agreed SLAs.

Leadership competencies

• Execution discipline
• Attention to detail and quality orientation
• Stakeholder coordination
• Problem solving and escalation management
• Continuous improvement
• User/consumer experience orientation
• Content judgement

Technical skills

• CMS and website publishing workflows
• Website QA, UAT, and accessibility checks
• SEO/GEO and tagging readiness
• GEO/AI search readiness
• Analytics and tagging
• Landing page optimization
• Content and asset coordination
• Operational documentation and workflow management
• Page performance awareness, especially mobile experience
• Privacy/content workflow awareness

Success Measures

• Website activation SLA achievement.
• Accessibility and compliance readiness.
• SEO/GEO readiness.
• % of activations delivered on time.
• Reuse of approved templates and components.

Salary Range: $110,400.00 - $184,000.00

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2026-07-08