- Location
- New Delhi, India
- Department
- Marketing
- Seniority
- Mid
- Education
- Master
- Source
- Keka
Description
Inc42 pioneers unparalleled expertise in everything related to the startup ecosystem. We partner with startups across growth stages in helping them establish their brand and marketing outcomes on the back of organic penetration in the startup world.
Looking for mid-career professionals (4-6 years) with experience in business development functions/client success functions (B2B) of fast-growing startups, SaaS companies, media/publishers, agencies & consulting firms. Front end experience of selling to startups, tech companies and/or BFSI companies is mandatory. Content solutions experience is preferred with consultative approach to deal cycle.
Why This Role Is Unique
- Impact - Inc42’s events and other platforms collectively reach more than 300 Mn people online and have brought together over 50,000 attendees and 1,000 speakers. You will have the opportunity to build commercial partnerships across content, research, events, communities and premium founder-led properties such as Griffin.
- Inc42 Network: Engage directly with founders, CXOs and marketing leaders across startups, enterprises, government organisations and consulting firms.
- Own a core revenue role: This is a target-driven sales role with clear ownership of pipeline creation, new client acquisition, consultative closure, receivables and account growth. You will be responsible for building your own portfolio and contributing directly to the Brand Solutions P&L.
- Sell ideas, not standard packages Work with Inc42’s content, research, events, marketing and account-management teams to develop integrated solutions based on each client’s business and communication goals.
About Inc42 Media
Inc42 is India’s #1 startup media & intelligence platform that informs, educates and empowers startup founders, business leaders and decision-makers through incisive journalism, market intelligence, industry-leading events, executive communities and learning platforms.
Since launching in January 2015, Inc42 has grown to become the authoritative voice on India’s startup economy. We've broken stories that moved markets, uncovered billion-dollar transactions before anyone else, and consistently delivered deep insights into India's fastest-growing startups and emerging industries. Our reporting has been followed and cited by leading global publications including The Wall Street Journal, Bloomberg, Reuters and TechCrunch.
Today, Inc42 tracks over 50,000 startups and delivers market intelligence through in-depth research reports while bringing together the startup ecosystem through some of India's most influential conferences, executive communities and leadership experiences.
Over the years, Inc42 has expanded beyond media to build high-impact business platforms. Inc42 Plus has grown into an exclusive community for startup and business leaders, while flagship properties such as Griffin Club bring together India's unicorn and soonicorn founders for highly curated leadership conversations. D2CX has rapidly emerged as one of India's leading communities and conferences for D2C founders, operators and consumer brands, creating meaningful opportunities for knowledge-sharing, partnerships and business growth.
Through Inc42 BrandLabs, we partner with startups, enterprises and leading brands to create integrated content, research-led marketing initiatives, events and immersive brand experiences that connect them with one of India's most influential communities of founders, operators, investors and business decision-makers.
What You’ll Do
- Sales Conversion:Develop Content Sales Pipeline: Primary responsibility will include cultivating a pipeline of prospects of early stage startups through dedicated market research, competitor analysis, professional networking and monitoring industry trends
- Target Ownership: Generate revenue by selling concepts & products developed in-house for startups, tech companies, B2B product companies and BFSI companies in India. Achieve targets on a monthly and quarterly basis. Focus on consultative and iterative approach rather than push selling.
- Consultative content Sales Closure:Build, qualify and Advance the pipeline of quality leads and identify the integrated solutions to pitch to prospect early stage startups. Own the deal cycle and move clients towards closure within TATs. Own the receivables and closure of loops with clients
- Hunting: Knowledge of content sales/concept sales and building content campaigns from scratch and pitch to enterprise clients & Startups and grow P&Ls from the same.
Account Management and Relationship building:
- Market Landscape: Convert a deep understanding of the marketing landscape into commercially viable sales opportunities
- Account Management and Delivery: Take ownership of the post-sales project deliverables creating a pool of loyal accounts for sustained revenue contribution and Work with the internal teams (content, account management, marketing & others) to conceptualize and execute client deliverables
- Farming: Build relationships with client stakeholders and identify upsell and cross sell opportunities. Build case studies and testimonials from clients to assist in marketing efforts
Sales Strategy:
- Network: Look out for new partnerships & revenue streams through constant research & networking
- Competitive Benchmark: Monitor competition and use market intelligence to develop strategies to maximize market share
- Pipeline Analysis: Evaluate current offerings and open feedback loops with Product/ delivery/ marketing teams on the back of data based decisions to build a profitable P&L for this vertical
Who We Are Looking For
- Experience: The ideal candidate will have experience with sales in the Internet advertising industry. Individuals with 4-6 years of B2B sales experience ideally in SaaS, media, agency landscape, wealth management, or consulting firms or involved in consultative selling experience. Content Selling experience is preferred,
- Pipeline Ownership: Have a proven track record of reaching and exceeding sales revenue goals via new business. Strong experience in data gathering, cleaning and managing a visibility of pipeline with little to no supervision
- Ability to work comfortably with ambiguity and grow in a fast-growing startup environment.
- Bachelors or Masters Degree in Engineering, Business, Marketing or equivalent.
- Keen sense of timing, killer presentation skills, basic Excel, and the confidence to hold your ground and push back when necessary.
- Excellent organizational, interpersonal, as well as written and verbal communication.
- Strong attention to detail with a data-driven approach to providing solutions.
- Deep-rooted self-confidence and motivation are highly desirable for this position.
- Tools: Well-versed with at least one CRM tool and data up keep
Skills
Excel