- Department
- Marketing
- Source
- Keka
Description
Location: Chennai & Work from Office
Experience: 0–1 years
About the Role
We’re looking for a curious, creative, and driven Product Marketing Associate to join our team. This role is ideal for someone who enjoys understanding customer problems, exploring markets, simplifying complex product features, and figuring out how to take a product to the right audience.
You’ll work closely with multiple teams to bring the product story to life through compelling messaging, content and campaigns
We’re looking for someone with strong communication skills, a willingness to learn, and an interest in technology, SaaS, and how products win in the market.
What You’ll Do
- Product Positioning & Messaging: Help translate product features into clear, compelling messaging that communicates customer value.
- Market & Competitor Research: Research industry trends, competitors, target audiences, and customer pain points to identify opportunities.
- Content & Collateral: Create and support the development of product pages, sales decks, battle cards, email campaigns, blogs, and other marketing assets.
- Go-to-Market Execution: Support product launches, feature announcements, campaign planning, and distribution across relevant channels.
- Campaigns & Experiments: Help plan and execute marketing initiatives, explore new content formats, and test ideas to improve engagement and adoption.
What We’re Looking For
- Excellent written and verbal communication skills.
- A curious mindset and the ability to research, analyse, and connect the dots.
- An interest in technology, SaaS products, marketing, and customer behaviour.
- The ability to simplify complex ideas and communicate them clearly.
- Strong attention to detail and an organised approach to work.
- A proactive attitude, willingness to experiment, and eagerness to learn.
- Comfort working in a fast-paced environment and collaborating across teams.
Good to Have
- Internship experience in marketing, content, growth, or related fields.
- Experience creating content, presentations, or marketing projects.
- An understanding of B2B marketing, SaaS, or sales technology.
If you love asking questions, understanding why people buy products, and finding creative out of the box ways to communicate value, we’d love to hear from you.