Media Manager

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

 

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

The Integrated Media Manager is responsible for the management of key day-to-day client relationships and the supervision and functioning of the media team to ensure all initiatives are strategically and creatively on target, delivered on time and on budget. Primary responsibilities include managing comprehensive campaigns, with responsibility for day-to-day client and account/creative/production/media management, strategic planning, recommendations and overall problem-solving associated with creation, development and implementation of successful integrated ad campaigns—TV, digital, print, OOH, social, audio, etc.

Responsibilities

• Act as client relationship manager, understand clients’ marketing objectives and work with Media, Creative and Account Management teams to develop strategies that meet those objectives on a daily basis
• Act as a primary advocate for clients’ brands on accounts, ensuring brand consistency across all projects, and actively acquire thorough knowledge of clients’ businesses to meet objectives
• Assist VP, Group Account Director and Integrated Media Director as needed
• Supervise and mentor junior team members in their direct responsibilities; enable and encourage exceptional performance from team and assure accuracy of team communications
• Maintain ongoing tracking of media spend across all channels (Media Tools) and ensure all campaigns spend to goal and do not exceed approved budgets; communicate monthly budget goals internally to media teams
• Responsible for creation, analysis and presentation of post-campaign summary reports
• Utilize Nielsen Media Impact (training provided as needed) for scenario planning; evaluate plan options and communicate Agency recommendation to clients
• Initiate and review reports, trends, results and interpret data to make proactive strategic recommendations to advance the business initiatives
• Effectively communicate and collaborate with cross-functional agency team to ensure flawless execution of plans, including account, buying, creative, traffic and finance
• Maintain good rapport with sales representatives and vendors to negotiate the most efficient rates possible and secure added value whenever possible
• Manage the flow of client media-related issues based on changes in direction, goals and budgets; must be capable of creating solutions and proactively resolving issues
• Deliver POVs/position papers on key client issues and/or client opportunities
• Demonstrate excellent attention to detail and follow-through skills
• Serve as a role model with a positive attitude and facilitate a team environment

Qualifications

• 4–6 years experience in media planning/buying or integrated marketing

• Proven background managing multi-channel campaigns (TV, digital, social, OOH, audio, print)

• Strong client management and communication skills

• Experience leading or mentoring junior team members

• Solid analytical skills with experience in reporting and budget management

• Ability to collaborate with cross-functional teams and manage vendors

• Detail-oriented, proactive, and able to drive strategic recommendations

Additional Information

Publicis Groupe concluded the year 2024 as the world's largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.