Ecommerce & Paid Media Analyst

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

About the Role

As the Ecommerce and Paid Media Analyst on the North America Ecommerce team, you will be responsible for the support of JBL.com. With your strong analytical background you will analyze, support and optimize our increasingly robust advertising program as digital/online sales becomes a bigger portion of the Harman Lifestyle business.

What You Will Do

· Execute paid media strategy for always-on customer acquisition campaigns across the marketing funnel with focus of driving top line revenue at scale.

· Support paid media management with focus on weekly and adhoc KPI reporting, continuous optimization against goals, and provide actionable feedback/recommendations to the sales team.

· Manage multiple key accounts and platforms, creating win-win scenarios for HARMAN and its customers and stakeholders.

· Support media buying and analysis on all major ad platforms including Google Ads, Facebook Ads, and TikTok Shop.

· Provide reporting and recommendations for future budgets and assess new opportunities.

· Analyze multi-channel attribution models and present findings to larger organization.

· Collaborate closely with creative campaign specialist to traffic ads and make recommendations on cross-channel campaigns.

· Create measurable tactics and strategies with superior ability to communicate the outcomes with a continuous focus on optimization and spend efficiency.

What You Need

· Bachelor’s degree in business management, related or equivalent combination between education and experience

· Marketing experience for e-tail and eCommerce experience is required. Experience at a major big-box retailer (agency or client-side) is preferred.

· A strong understanding of eCommerce retailers

· 1-3 years of paid advertising experience; 1-3 years of experience managing clients/accounts

· Experience with Google Ads/Meta Ads/Paid search

· Experience managing multi-million-dollar budgets for direct response campaigns with focus on driving top line revenue and sales

· Strong financial acumen, with understanding of the balance sheet and ability to communicate with finance and accounting teams

· Demonstrated ability to think in CPM/CPA/CPC/CTR with strong media math skills

What is Nice to Have

· Facebook Ads, Amazon Ads, programmatic

· Large brand and/or major retail client experience is preferred. In-house eCommerce or Agency experience preferred.

· Entrepreneur mentality, excellent storyteller, strong negotiator, and collaborator

· Strong technical competency, specifically with pixel and tracking troubleshooting, demonstrated ability to understand and learn systems

· Deep experience with multi-channel attribution models and ability to make recommendations to improve

· Demonstrated ability to scale both legacy businesses and new opportunities

$ 84,750 - $ 124,300

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.