- Location
- US (Remote)
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Seniority
- Director
- Education
- Bachelor
- Source
- Pinpoint
Description
Director, Strategic Growth
Department: Sales
Employment Type: Full Time
Location: US (Remote)
Reporting To: Regional Vice President (RVP)
Description
The Director, Strategic Growth is a field-based commercial leader responsible for accelerating regional growth across Advita Ortho's Shoulder and Foot & Ankle businesses. Reporting to the RVP, this role leads GPS technology adoption, ASC business development, competitive surgeon conversions, and new account activation. The position partners with distributors and cross-functional teams to create repeatable growth strategies, expand surgeon and facility relationships, and deliver incremental revenue growth.
Key Responsibilities
- Lead regional growth strategies for GPS technology, ASCs, surgeon conversion, and new market development.
- Identify and prioritize high-value Shoulder and Foot & Ankle surgeons, ASCs, health systems, and competitive accounts.
- Develop surgeon- and account-specific conversion plans that address clinical, operational, technology, and economic needs.
- Coordinate GPS demonstrations, evaluations, education, training, initial cases, and implementation support.
- Build GPS adoption and utilization by developing surgeon advocates, monitoring results, and addressing barriers to growth.
- Create and manage a pipeline of ASC opportunities from target identification through activation and expansion.
- Develop relationships with surgeons, ASC administrators, service-line leaders, and other key decision-makers.
- Position Advita Ortho as a differentiated technology and value partner in the ASC environment.
- Activate new representatives and territories by establishing target accounts, training plans, initial case pipelines, and early adoption goals.
- Partner with distributors on focused GPS and ASC growth strategies while maintaining strategic, rather than day-to-day, oversight.
- Identify scalable partnerships with multi-site ASC groups and opportunities to expand or standardize Advita Ortho technology across facilities.
- Collaborate with Clinical, Marketing, Product, Operations, Finance, and Business Development to support strategic opportunities and share market intelligence.
- Track regional performance and develop repeatable playbooks that improve new account activation, utilization, and sustainable growth.
Skills Knowledge and Expertise
Education:
- Bachelor's degree or equivalent professional experience preferred.
Experience:
- Proven orthopedic medical device sales or business development experience, with strong knowledge of Shoulder and/or Foot & Ankle.
- Demonstrated success developing new accounts, converting competitive surgeons, and launching new products or markets.
- Experience with enabling technology, GPS/navigation, ASCs, ambulatory care settings, or independent orthopedic distributors strongly preferred.
Functional/Technical Knowledge, Skills and Abilities Required:
- Strong understanding of ASC economics, workflows, and decision-making.
- Ability to translate technology into clear clinical, operational, and economic value.
- Executive-level communication, relationship building, strategic selling, and opportunity management skills.
- Entrepreneurial, self-directed, persistent, and accountable for measurable results.
- Ability and willingness to travel extensively throughout the assigned region.
