Director-Product Management & Develop

Role Purpose

The team translates market opportunities, customer needs, competitive dynamics, technology evolution, and business objectives into a cohesive product roadmap for in-home connectivity. It connects product strategy to execution by defining experiences, aligning technical and operational dependencies, enabling channels, managing product performance, and continuously improving the customer journey from shop and purchase through installation, activation, adoption, support, migration, retention, and lifecycle management. This team will focus on implementation of the identified opportunities. This team owns the end-to-end strategy, development, enablement, optimization, and lifecycle management of AT&T’s in-home internet product experience across Fiber, converged connectivity, customer installation, activation, and in-home Wi-Fi experiences. The team is accountable for delivering a simple, reliable, differentiated, and profitable home internet experience that grows broadband revenue, improves household convergence, reduces cost to serve, increases customer satisfaction, and strengthens AT&T’s market leadership in residential connectivity.

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

 

Core Responsibilities

• Own and evolve the in-home internet product roadmap across Fiber, AT&T Internet Air, converged products, speed tiers, Wi-Fi experiences, Internet Backup, extenders, All-Fi Pro, and related premium or foundational broadband features.
• Identify market, competitive, customer experience, and profitability opportunities; convert insights into product strategies, business cases, requirements, prioritized roadmaps, and measurable execution plans.
• Lead convergence strategy across Fiber, AT&T Internet Air, and Mobility to create a unified value proposition, increase converged household penetration, and deliver seamless in- and out-of-footprint experiences.
• Manage migration, mover, retention, and technology-stack transition strategies, including AIA-to-Fiber migration, working service conflict resolution, customer upgrade paths, save strategies, and service continuity.
• Drive product enablement for market-level speed offerings, multi-gig and future speed tiers, rate card evolution, competitive claims, full-tech install offerings, self-install options, and terms and conditions maintenance.
• Lead the Customer Self Install Center of Excellence across Fiber, AT&T Internet Air, extenders, and related experiences, reducing unnecessary dispatches and contacts while making self-install the preferred digital onboarding experience.
• Own activation, onboarding, and adoption experiences from purchase through kit delivery, gateway activation, Wi-Fi setup, app engagement, and post-install customer success.
• Define and manage the CSI roadmap, OKRs, milestones, dependencies, and execution plans; integrate new products, devices, digital capabilities, and services into the install and activation ecosystem.
• Partner with Field, Engineering, Digital, Marketing, Pricing, Sales, Care, Operations, CTX, CPE, Network, Legal, and Finance to align product requirements, customer experience design, technical dependencies, go-to-market plans, and operational readiness.
• Use data, customer research, competitive analysis, KPIs, and operational insights to monitor product performance, diagnose friction, prioritize improvements, and drive continuous optimization.

Expected Outcomes

• A clear, integrated in-home internet product roadmap that connects customer needs, technology capabilities, market opportunities, and business priorities.
• Improved customer experience across ordering, installation, activation, Wi-Fi setup, adoption, support, migration, and retention.
• Higher broadband growth, converged household penetration, feature adoption, revenue, ARPU, and lifetime value.
• Lower cost to serve through reduced contacts, dispatches, failed self-installs, truck rolls, operational friction, and avoidable support demand.
• Stronger profitability through disciplined roadmap prioritization, rate card alignment, product lifecycle management, capital and expense awareness, and value-based product design.
• Improved NPS, install success, activation success, Wi-Fi performance, churn, retention, and customer confidence in AT&T’s in-home connectivity experience.
• Consistent cross-functional execution across product, technology, operations, field, digital, sales, care, marketing, and finance partners.

Key Measures of Success

• Fiber revenue, EBITDA, net adds, churn, and household penetration.
• Converged household percentage, household revenue growth, and mobility attach where applicable.
• Feature adoption, revenue, churn, and profitability for All-Fi Pro, Internet Backup, Extended Wi-Fi Coverage Service, Wi-Fi Personalization, and related in-home experiences.
• CSI eligibility, take rate, success rate, activation rate, registration rate, digital engagement, contact rate, dispatch rate, and failed install reduction.
• Install experience metrics, including full-tech install adoption, CSI/FTI mix, install satisfaction, time to activate, setup success, and cost per install.
• Customer experience outcomes, including NPS, CSAT, Wi-Fi experience, support contacts, issue resolution, retention, and customer confidence.
• Roadmap execution, launch readiness, dependency management, business case attainment, and cross-functional delivery against OKRs.

Collective Scope Statement

Collectively, this team serves as the product strategy and execution engine for AT&T’s in-home connectivity experience. It ensures the right broadband product, installation path, digital experience, technology capability, value proposition, and support model are delivered to the right customer at the right time and at the right cost. The team balances growth, profitability, reliability, simplicity, and customer confidence while coordinating the many product, technology, operational, and channel dependencies required to deliver a best-in-class home internet experience.

Our Director-Product Management & Develop jobs earn between $191,400.00 - $287,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
• Long Term Grants and Deferred Compensation
• Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$191,400.00 - $287,200.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.