General Responsibilities
• Directs the marketing strategy of a group of products or brands
• Oversees planning and sales promotions of such products or brands
• Develops annual sales plans for such products, promotional and advertising efforts, and other meaningful data
• Directs a comprehensive product strategy from product conception and definition through end of life
• Functions as a central resource with design, manufacturing, quality, test, marketing and distribution as the product(s) move through their lifecycle
• Oversees those involved in the design, modification and evaluation of all phases of a specific product or group of products
• Oversees, formulates and executes long-term plans for cost/profit control
• Selects, develops, and evaluates personnel to ensure the efficient operation of the function

Experience / Qualifications
• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Ability to lead, coach, and develop team members
• Holds self and others accountable to achieving goals and standards
• Ability to work in a fast-paced environment to handle multiple competing tasks and demands.
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers