Assistant Director, Digital Listings & Reputation Management - UW Medicine Strategic Brand and Marketing

Job Description

UW Medicine’s Strategic Brand & Marketing team has an outstanding opportunity for an Assistant Director, Digital Listings & Reputation Management to join their team.

All applications must be submitted no later than 11:59pm PT on August 11, 2026

About this Opportunity

Reporting to the AVP, Digital Strategy & Operations, the Assistant Director, Digital Listings & Reputation Management is responsible for leading UW Medicine’s enterprise strategy for more than 2,600 provider, hospital, and clinic profiles and location listings across third-party digital platforms. This leader will shape how patients and communities discover and engage with UW Medicine online by strengthening listing accuracy, local search visibility, patient trust, reputation, and customer engagement.

This is a high-impact opportunity to build scalable governance, optimize a complex digital ecosystem, translate data and customer sentiment into action, and bring marketing, patient experience, operations, data, and vendor partners together around a seamless digital experience.

Key Responsibilities

Digital Profiles and Reputation Management Program Strategy and Ownership – 40%

• Develop and lead UW Medicine’s enterprise online reputation management strategy across provider, hospital, and clinic location listings and profiles.
• Create scalable strategies and campaigns that encourage positive patient reviews and engagement while aligning with organizational policies.
• Establish governance and workflows for data intake, profile creation, claiming, optimization, duplicate suppression, exception management, escalation, lifecycle management, and routine quality assurance.
• Oversee profile health and data-feed quality across Yext and downstream platforms; partner with internal teams and vendors to resolve sensitive reputation concerns, mapping issues, synchronization errors, policy violations, and other escalated risks.

Local Search & Platform Optimization Strategy – 20%

• Develop strategies to improve local search visibility and profile performance across search engines, maps, and healthcare directories.
• Ensure team members utilize and implement SEO/GEO best practices, profile enhancements, and platform-specific features.
• Stay current on platform updates, emerging trends, algorithm changes, and evolving best practices related to local search, digital discoverability, and online reputation management.
• Evaluate and implement new tools, technologies, and platform capabilities that improve operational efficiency, visibility, engagement, or reporting.

Analytics & Reporting – 20%

• Develop dashboards and reporting frameworks measuring data feed quality, profile health and completeness, review trends, local search visibility, engagement, and conversion-related actions.
• Analyze performance data and customer sentiment trends to identify actionable insights and opportunities for improvement.
• Prepare recurring executive and operational reporting demonstrating program performance, reputation trends, patient engagement, and business impact.
• Translate analytics and customer feedback into strategic recommendations supporting digital strategy, patient access, customer experience, and operational improvement initiatives.

Cross-Functional Collaboration – 10%

• Partner closely with patient experience, ambulatory operations, provider data management, access, digital strategy, web, and marketing teams to ensure alignment across enterprise digital presence initiatives.
• Collaborate with internal stakeholders to improve processes supporting provider and location data accuracy across third-party ecosystems.
• Support integration and governance efforts between centralized provider and location data sources, profile management platforms, reputation management systems, analytics tools, and downstream third-party platforms.
• Serve as a subject matter expert and strategic advisor on healthcare profiles, reputation management, and digital discoverability best practices.

Team Leadership & Vendor Management – 10%

• Provide day-to-day leadership, prioritization, and operational oversight for one FTE and external vendor partners supporting profile management and reputation monitoring activities.
• Establish team priorities, workflows, service standards, and quality assurance processes supporting enterprise profile management operations.
• Foster a culture of continuous improvement, operational excellence, collaboration, and customer-centered problem solving.

Required Qualifications

To be considered for this opportunity your application must demonstrate you meet both the minimum qualifications and additional qualifications listed below. Equivalent education and/or experience may substitute for minimum qualifications except when there are legal requirements, such as a license, certification, and/or registration.

Minimum Qualifications

Applicants who do not meet these qualifications WILL NOT be forwarded to the Hiring Department.

• Bachelor’s degree in marketing, communications, business, healthcare administration, or a related field.
• Five years of experience managing business listings, local search optimization, online reputation management, digital operations, or related digital marketing programs.

Additional Qualifications

• Experience managing large-scale multi-location and/or multi-provider digital listing ecosystems, preferably in healthcare or another highly regulated or operationally complex industry.
• Strong understanding of local SEO/GEO, digital discoverability, and third-party listing optimization best practices.
• Experience with listings management, reputation management, data syndication, and analytics platforms such as Yext or similar enterprise listings tools.
• Demonstrated success developing scalable operational processes, governance standards, and cross-functional partnerships.
• Strong analytical and problem-solving skills with the ability to interpret performance data and customer sentiment trends into actionable recommendations.
• Excellent verbal and written communication skills with the ability to communicate effectively across technical, operational, and executive audiences.
• Highly organized with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.

Desired Qualifications

• Experience managing Google Business Profiles at enterprise scale.
• Experience working within academic healthcare systems or complex multi-site healthcare organizations.
• Familiarity with provider directory ecosystems, provider-location relationships, and healthcare access workflows.
• Experience leading vendor relationships and platform implementations.
• Experience working with healthcare provider data, location data, patient experience initiatives, or regulated customer feedback environments.

Working Conditions

This role is primarily remote and includes one monthly on-site meeting in Seattle, WA, along with additional in-person meetings as needed to meet business needs.

About the Team

UW Medicine Strategic Brand & Marketing’s work sits at the intersection of healthcare access, customer experience, and innovation. The team is focused on helping millions of people find trusted information, connect with services, and navigate care with confidence through thoughtful, user-centered digital experiences.

Compensation, Benefits and Position Details

Pay Range Minimum:

$92,004.00 annual

Pay Range Maximum:

$113,268.00 annual

Other Compensation:

-

Benefits:

For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

Shift:

First Shift (United States of America)

Temporary or Regular?

This is a regular position

FTE (Full-Time Equivalent):

100.00%

Union/Bargaining Unit:

Not Applicable

About the UW 

Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world.  

UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty. 

Our Commitment 

The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected]. 

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.