- Salary
- $75k – $85k
- Location
- Hybrid On-site, NYC
- Workplace
- Hybrid, Onsite
- Type
- Full-time
- Department
- Marketing & Customer Success
- Seniority
- Manager
- Source
- Lever
Description
About the role
The Field Marketing Manager, East is the channel and field marketing engine for Wayground's regional GTM motion. You will run the regional event calendar, district-facing webinar programs, and a portfolio of channel partnerships that generate and warm district conversations for the sales pods in your region.
This role sits inside a regionally-organized GTM function built on a single thesis: that K-12 buying is locally defined by policy, funding, leadership change, and procurement realities and that the right way to win district business is to mirror that fragmentation with regionally-native execution. Where competitors run national playbooks, our regional teams run localized motions. You will be a core operator in that motion.
You will partner closely with the Sales Managers, District AE-led sales pods in the region, your regional peer Enablement Manager focused on sales engineering, and the central brand and storyteller team that supplies content infrastructure. You report to the Lead, K-12 Marketing, East.
