Director, Pricing Strategy and Business Intelligence

Job Summary

The Director of Pricing Strategy & Business Intelligence at 92NY is responsible for developing and executing an enterprise-wide pricing strategy that maximizes earned revenue, attendance, and customer lifetime value across all 92NY programming. This role reports directly to the Senior Vice President, Marketing, Branding, and Digital Content, and combines strategic pricing, business intelligence, analytics, forecasting, and performance optimization to support data-driven decision-making across the organization.Working closely with Marketing, Programming, Finance, Development, and Customer Care, the Director will lead pricing strategy, demand forecasting, reporting, and audience insights while identifying opportunities to improve sales performance, optimize inventory, enhance the patron experience, and maximize revenue and sustainable growth.

Job Responsibilities Include

• Develop and execute enterprise-wide pricing strategies across classes, talks, performances, memberships, camps, and other earned revenue programs.
• Recommend pricing models, promotional strategies, and discount frameworks that maximize revenue, attendance, and customer value.
• Analyze sales trends, customer behavior, seasonality, demand, competitive pricing, and price elasticity to optimize pricing decisions.
• Build forecasting models for revenue, attendance, registrations, renewals, and customer acquisition to support planning and budgeting.
• Monitor sales performance, demand patterns, and inventory, recommending pricing and marketing adjustments to improve results.
• Identify growth opportunities through customer segmentation, predictive analytics, and lifetime value analysis while establishing key performance indicators.
• Partner with Marketing to measure campaign performance, optimize acquisition investments, and improve conversion rates.
• Develop executive dashboards and reporting that integrate CRM, ticketing, web analytics, marketing, and financial data.
• Ensure data integrity, reporting consistency, and automation across business intelligence platforms.
• Support AI-driven analytics, predictive modeling, and continuous improvement initiatives that enhance organizational performance.
• Serve as the organization’s subject matter expert on pricing strategy and business intelligence, presenting insights and recommendations to executive leadership.
• Collaborate across departments to translate data into actionable strategies and foster a culture of data-informed decision-making.

Experience, Education, & Skills Desired

• Bachelor’s degree in Business, Economics, Finance, Statistics, Marketing, Data Analytics, or a related field; Master’s degree preferred.
• 7–10+ years of experience in pricing strategy, business intelligence, analytics, revenue management, consulting, or a related field.
• Experience in performing arts, cultural institutions, higher education, hospitality, entertainment, e-commerce, or other demand-driven industries preferred.
• Strong analytical, forecasting, and financial modeling skills with experience translating complex data into business recommendations.
• Experience with business intelligence and visualization tools such as Power BI, Tableau, Looker, or similar platforms.
• Advanced Excel skills; SQL and data visualization experience preferred.
• Familiarity with CRM, ticketing, marketing, and analytics platforms (e.g., Tessitura, Salesforce, Google Analytics) preferred.
• Excellent communication, presentation, project management, and cross-functional collaboration skills with the ability to influence executive decision-making.
• Demonstrated ability to lead discussions and solutions with cross-functional teams.

Work Environment & Requirements

40 hours/week.

 

Application Instructions

Interested applicants should forward a resume and a cover letter with salary requirements.

 

Due to the high volume of applications that we receive, we are only able to contact those contact those applicants whose experience most aligns with the position profile.

 

Compensation Range

$135,000 - $150,000

 

The actual compensation offered will be based on a number of factors including, but not limited to, the qualifications of the applicant, years of relevant experience, level of education attained, and certifications or other professional licenses held.