Account-Based Marketing & Sales Activation Manager (B2B)

Account-Based Marketing & Sales Activation Manager (B2B)

Build a Career That Matters with One of the World’s Most Respected Employers!

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The Opportunity:

 

The Account-Based Marketing & Sales Activation Manager connects digital marketing with sales by helping teams identify and act on priority accounts and leads. This role manages ABM audiences and prospecting tool adoption to improve sales follow-up and conversions.

 

This opportunity is at our North American Corporate Headquarters in Greenville, SC. Our 1400 employees take pride in supporting the diverse US and Canadian workforce and thinking globally while also acting locally to uplift and enhance our local upstate communities. Greenville is situated just about halfway between Charlotte, North Carolina and Atlanta, Georgia. Greenville's friendly, thriving downtown and surrounding areas are full of year-round activities for all ages. From one-of-a-kind shops, boutiques and art galleries to museums, tours and many outdoor activities, Greenville is a fabulous place to visit and live. Our campus features a cafeteria, credit union, trademark store and health center. We are driven to be the employer of choice for people looking for a career with respect and purpose. Come join our team!

What you will do:

• Build actionable account and contact audiences using first-party data, second-party data, Salesforce, 6sense, and other approved sources.
• Develop targeting strategies for Account Based Marketing (ABM) and lead-generation.
• Own the B2B strategy, administration, adoption, and continued optimization of 6sense.
• Use intent, engagement, firmographic, and CRM data to identify and prioritize accounts for marketing and sales action.
• Collaborate with marketing automation teams to validate audience setup, Salesforce campaigns, lead routing, dashboards, alerts, and sales processes before campaign launch.
• Lead campaign kickoff meetings with sales and inside sales, clarifying the audience, messaging, customer action, tools, and follow-up expectations.
• Train sales teams on 6sense, Salesforce lead visibility, account intelligence, prospecting tools, and digital signals.
• Partner with sales leaders, inside sales, and dealer teams to ensure leads and priority accounts are followed up appropriately.
• Identify and resolve lead-delivery, routing, visibility, ownership, and follow-up
• Collaborate with dealer training team to develop lead-management and work order training for dealers.
• Gather sales feedback to improve audiences, lead quality, routing, campaign messaging, and future activation.
• Report on sales adoption, account engagement, lead progression, opportunity creation, pipeline influence, and digital-to-sales conversion.

What you will bring:

• Bachelor’s degree required.  Preference for degrees in marketing, business, sales, communications, or a related field. 
• Ability to influence others, build enthusiasm, and drive adoption across sales teams.
• 3+ years of experience in account-based marketing, demand generation, sales activation, sales enablement, or a related B2B discipline.
• In-depth experience in account based marketing tools such as 6sense, ZoomInfo, Terminus or Demand Base. 
• In-depth experience with lead management in Salesforce and marketing automation tools
• Experience working directly with field sales, inside sales, or dealer sales organizations..
• Strong understanding of lead management, account targeting, sales follow-up, and opportunity progression.
• Experience developing and delivering training for sales or dealer audiences.
• Strong facilitation, relationship-management, analytical, and problem-solving skills.
• Ability to influence cross-functional stakeholders without direct authority.
• Relocation to the Greenville-Spartanburg area will be required. We offer a hybrid schedule between on-site with the potential for remote working days.

Ready to Shape the Future of Innovation?

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and a more sustainable world. Drawing on its deep know-how in polymer composite materials, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Why Michelin?

• Career Growth: Personalized development plans, mentorship, and cross-functional opportunities. Unique career paths and opportunities for advancement.

• Inclusive Culture: Thrive in a diverse, supportive environment where your competencies, contributions and behaviors are recognized. Option to join one of our Connected Communities.

• Innovation-Driven: Work on projects that matter—from sustainable materials to digital transformation.

• Community Impact: Be part of a company that does what's right. We use sustainable business practices while balancing the needs of our customers and communities.

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at [email protected].

This position is not available for immigration sponsorship.

We build the future with people like you. Begin your career with Michelin today!