Join us as we empower the world to work out, creating healthier lives together.

At Life Fitness / Hammer Strength, we inspire the world to work out. We are building a team that performs at a high level, plays as one, and delivers measurable impact. We are seeking a Senior Director of Global Integrated Marketing & Communications to lead our global brand and demand engine.

This role sets the pace. You will connect brand, product, and commercial strategy into one integrated system that drives growth across global markets.

This is a hybrid position based out of our Global HQ in Rosemont, IL — M/F remote-based and T-Th are in-office collaboration days. #LI-HYBRID

As Senior Director, Global Integrated Marketing & Communications, you will:

• Lead global brand and campaign strategy, aligning portfolio, segments, and commercial priorities
• Own the integrated demand engine, driving campaigns across content, media, PR, social, events, and partners
• Deliver measurable business impact, with accountability for pipeline, MQL and SQL growth, and brand health
• Translate product innovation into clear value, building differentiated positioning and go-to-market strategies
• Elevate brand, PR, and storytelling, reinforcing market leadership and purpose
• Champion data-driven performance, leveraging insights, attribution, and ROI to optimize continuously
• Build and lead a high-performing global team, partnering across Sales, Product, Digital, and regions

What Life Fitness / Hammer Strength is looking for in our Senior Director, Global Integrated Marketing & Communications:

• 10 to 15+ years of marketing leadership experience in a global, matrixed environment
• Proven ability to build integrated campaigns that drive revenue
• Strength across brand, demand generation, and modern marketing ecosystems
• Proven experience leading and developing teams of 10 or more
• Skill at influencing senior and cross-functional stakeholders
• Analytical mindset with a bias for action and continuous improvement
• Passion for fitness, performance, and customer outcomes

Why join Life Fitness / Hammer Strength:

• Lead at a global scale in a brand built on strength and performance
• Shape how we connect with customers and drive growth
• Work with a team that raises the bar and delivers results

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. 

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $195,500 - $238,100 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.  Eligibility for benefits is governed by the applicable plan documents and policies.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “[email protected]” for U.S. opportunities.