Marketing Automation Specialist

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.

About the role:

This role is responsible for the delivery of communications through the Marketo platform that supports customer communications and demand generation to inform and support our customers as well as promote our products and services to our existing and future target audience.  You'll be responsible for communications and campaign support across the Asia Pacific region. Working closely with web and creative teams, and marketing managers. This role will implement all programmatic and operational initiatives through the marketing automation platform. You will have the opportunity to bring your marketing automation savvy and work as part of a dynamic, passionate and fun team in a fast-growing business.

Your day-to-day:

• Execute all elements of the day-to-day BAU email marketing campaigns: responsive email build, creating target lists, A/B tests, trigger campaigns, landing pages, forms, automation flows, nurtures, and social media lead gen campaigns, etc. in collaboration with the marketing team. Ensure campaigns are delivered as planned and on time.
• Segment prospect and customer database based on demographics, behaviours like past engagement and website interactions (content downloads, site page visits, etc.) and lifecycle status.
• Execute QA, Testing, peer review for all marketing automation programs including the development of testing plans. Troubleshoot any aspect of the marketing automation implementation, including but not limited to: data capture failures, lead scoring errors, errors with data imports, error in campaigns execution, etc
• Support the configuration, testing and ongoing management of AI-powered marketing tools (such as website AI agents and chatbots), including assisting with back-end logic updates, QA testing, and data sync into Marketo. Bring a curious, proactive mindset to identifying how AI tooling can improve campaign performance and the customer experience.
• Performance management and analytics: Continually measure and report on results vs targets for email campaigns; test, optimise and apply best practice.
• Process:  Define, document and guide the functional and technical requirements for driving automated campaigns.  Build and/or maintain new/existing workflows for all email automation processes such as lead qualification, lead scoring, lead routing, lead assignment, nurture campaigns and trigger-based workflows.
• Continuous improvement: Understand Industry best practice, compliance with governing privacy laws, emerging trends in Personalisation & Marketing Automation and the technology that supports it and make recommendations/changes to ensure these are leveraged.  Conduct post-campaign analysis to provide recommendations on future campaigns.
• Communicate clearly with all stakeholders through the digital marketing process, from creative ideation to approvals for campaign launch. Build solid relationships and provide continual communications with the rest of the marketing team.

Skills and Experience:

• Experience with marketing automation platform - Marketo.
• Experience with HTML and email development best practices
• Strong working knowledge of Salesforce.com or similar CRM
• A genuine curiosity about AI and its application in marketing automation — you don't need to be an expert, but you actively explore how tools like AI agents, large language models and automation platforms can be used to improve efficiency, personalisation and campaign outcomes.
• Excellent attention to detail
• A can-do attitude and high energy to fit in with the fast pace of work
• A focus on quality and results in everything you do, at pace
• Self-motivated, sense of urgency and strong customer focus
• Analytical thinker who is data driven
• Strong process and effective project management skills driving execution cross-functionally with competing deadlines and priorities. 
• Team player – position is cross-functional and requires significant teamwork.
• Proficiency in Google Analytics is desirable.

Qualifications:

• 1-2 years marketing automation experience in Marketo
• A Marketing or Computer Science degree

Others:

• Working during AUS hours (7 am to 4 pm Malaysia time)

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.

With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?

Let’s make a difference together.

Love Work. Love Life. Be You.