Marketing Technology Specialist

Company :

Mecomb Singapore Limited

1. Digital Marketing & Content Management

· Create, manage, and maintain content for the company website, social media platforms, email marketing campaigns, and promotional materials.

· Plan and execute digital marketing campaigns to increase brand awareness, customer engagement, and lead generation.

· Manage the company's social media platforms, content calendar, and online presence.

· Monitor and analyse campaign performance and recommend improvements to maximise effectiveness.

· Support the design and coordination of marketing materials, brochures, presentations, EDMs, and promotional content.

· Assist in organising exhibitions, customer events, seminars, and product launches.

2. Website, SEO & E-Commerce Management

· Manage and maintain company website content, ensuring information is accurate, updated, and aligned with business objectives.

· Conduct keyword research and implement SEO strategies to improve online visibility and search rankings.

· Monitor website traffic, user engagement, and performance using analytics tools.

· Manage product listings, online catalogues, pricing updates, and promotional activities across e-commerce platforms and marketplaces.

· Monitor e-commerce sales performance and prepare reports on key performance metrics.\Coordinate with external vendors on website enhancements, hosting, maintenance, and platform improvements.

3. AI, Digitalisation &Automation Initiatives

· Support the implementation, adoption, and optimisation of AI and automation tools, including Microsoft Co-pilot, ChatGPT, Power Automate, CRM automation, and related technologies.

· Identify opportunities to enhance productivity and operational efficiency through digital solutions and process automation.

· Support system testing, implementation, user onboarding, and training activities.

· Develop user guides, training materials, and best practices for digital tools and AI applications.

· Keep abreast of emerging digital technologies, AI developments, and industry trends to recommend improvement opportunities.

4. IT Coordination & Systems Support

· Act as the primary liaison between internal users and external IT vendors for hardware, software, websites, and business applications

· Coordinate IT asset management, software subscriptions, user access requests, and equipment procurement.

· Maintain records of IT assets, licences, subscriptions, and digital platforms.

· Support troubleshooting, system enhancements, and digital platform administration.

5. Business Operations Support

· Source quotations, coordinate vendor engagements, and monitor service performance.

· Support contract administration, renewal tracking, and service agreement management.

· Assist with operational improvement projects and cross-functional initiatives.

· Prepare operational reports, dashboards, and management updates where required.

· Support departmental documentation, audits, compliance activities, and process improvement initiatives.

· Support office facilities maintenance, repair works, workspace improvements, and office administration activities.

6.Continuous Improvement

· Identify areas for operational improvement and recommend innovative solutions.

· Support digital transformation projects and drive adoption of new technologies across the business.

· Promote best practices in operational efficiency, digitalisation, and workplace productivity