Market Research Senior Manager

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

The Market Research Senior Manager serves as the main point of contact for market research studies across GCash business units. This role leads research projects from planning to delivery, provides insights to support business decisions, and manages relationships with internal stakeholders and external research partners.
 

You will be responsible for the following:

• Lead market research projects based on the needs of internal stakeholders and business units, with guidance from the Market Research Head.

• Partner with stakeholders to understand research needs, define project requirements, and manage expectations.

• Develop research proposals using appropriate methodologies and clear research frameworks.

• Design respondent-friendly discussion guides and questionnaires based on agreed project requirements.

• Lead both quantitative and qualitative research, including FGDs, mini-groups, IDIs, and observations.

• Analyze research findings, internal data, and available secondary data to develop clear and actionable reports.

• Build strong, consultative relationships with business units and cross-functional teams.

• Manage research projects with third-party suppliers from requisition through completion and presentation of results.

• Provide thought leadership on market research practices, capabilities, and emerging research needs.

• Lead, coach, and mentor the Market Research team to deliver high-quality work and solve complex problems effectively.

• Manage team and individual performance while fostering engagement and alignment with GCash values and goals.
   

We are looking for:

• Strong experience in market research, including both quantitative and qualitative research.

• Experience managing end-to-end research projects, from scoping and methodology design to analysis and presentation of insights.

• Strong stakeholder management and communication skills, with the ability to work with different business teams.

• Experience in developing research proposals, questionnaires, discussion guides, and research reports.

• Experience managing external research agencies or third-party suppliers.

• Strong analytical and problem-solving skills, with the ability to turn research findings into clear and actionable business insights.

• People management experience, including coaching, mentoring, and performance management.

• Ability to manage multiple projects and priorities in a fast-paced environment.

• Strong business acumen and a consultative approach to working with stakeholders.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package