Digital Marketing Specialist

Career DetailsLocation: Calicut, CyberparkExperience: 2+ years of experienceJob Overview:We are looking for a results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will have proven experience in creating and executing digital marketing campaigns, with expertise in SEO, SEM, SMM, and B2B lead generation.Strong skills in analytics, data-driven performance analysis, and other marketing tools are essential. Experience in the tech industry is required, and cybersecurity knowledge is preferred.Key Responsibilities:● Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement.● Plan and manage SEO, SEM, and SMM campaigns to ensure optimal performance across digital channels● Analyze and optimize campaign performance using data-driven insights to achieve KPIs and ROI targets.● Collaborate with cross-functional teams to align marketing campaigns with business objectives and sales goals.● Manage marketing tools and CRM systems to track leads, nurture campaigns, and streamline marketing efforts.● Oversee the production of engaging content for various platforms, including web, social media, and email.● Regularly report on campaign performance and present insights to stakeholders.● Stay up-to-date with the latest trends and technologies in digital marketing, the tech industry, and cybersecurity.● Lead project management efforts to ensure campaigns are delivered on time and within budget.Skills Qualifications● Proven experience in developing and executing successful digital marketing campaigns.● Proficient in implementing creative marketing strategies● Strong analytical skills to measure and optimize campaign performance.● Expertise in SEO, SEM, and SMM.● Experience with B2B marketing and lead generation.● Proficiency in marketing automation platforms and CRM tools.● Excellent project management and organizational skills.● Strong communication and presentation skills.● Experience in the tech industry (required).● Cybersecurity industry knowledge (preferred).