- Location
- Leesburg, VA
- Department
- Marketing
- Experience
- 1+ years
- Education
- Bachelor
- Source
- Paylocity
Description
Description
Position Summary
The Marketing Assistant at Refined Aesthetics is an integral part of our marketing department. The Marketing Assistant
will be responsible for planning and executing various marketing and social media activities to promote our services and
products, engage with our audience, and support the overall growth of our business. This person will support multiple
RA locations and clinicians with marketing efforts to translate sales goals into actionable digital campaigns that drive
leads and patients booking consultations. This position is classified as part-time and is compensated on an hourly basis,
with up to 24 hours per week.
Job Responsibilities
Content Creation & Marketing Team Support
? Develop, implement, and manage comprehensive social media strategies across all social media platforms for
both Refined Aesthetics locations.
? Coordinate social media consent collection with admin and providers, submit documentation to the virtual
assistant, maintain tracking spreadsheets, and ensure weekly updates to website galleries.
? Create and distribute a weekly target list of prospective social media patients based on provider schedules.
? Provide ongoing website support by uploading before-and-after photos to the galleries for Refined Aesthetics.
? Partner with the marketing team and aesthetic providers to highlight treatments, patient success stories (with
consent), promotions, and educational content across digital platforms.
? Oversee the before-and-after photography process, maintain an organized image library, and store content in a
centralized digital repository accessible to the marketing team.
? Film and edit all video content, including training videos designed to support staff education and professional
development.
? Collaborate with the SEO team to identify trending and relevant topics and participate in monthly strategy
discussions to optimize content performance and audience engagement.
Community Engagement & Brand Growth
? Posting new content at least once a week on GMB
? Support with marketing materials for specials and events.
Collaboration, Brand Alignment & Promotions
? Work closely with providers, the marketing team, and practice leadership to ensure social media content aligns
with the practice's brand, marketing initiatives, and business objectives.
? Maintain brand consistency across all digital content and messaging.
? Collaborate with marketing and leadership to develop promotional campaigns for services, plan monthly
promotions, marketing strategies, and events.
? Support the businesses on marketing projects and company wide initiatives.
Requirements
Qualifications
? A bachelor's degree in marketing, communications, or a related field is preferred
? 1-3 years of experience in social media management and content creation
? Strong written and verbal communication skills
? Proficiency with content creation tools like Canva and MS Office programs
? Ability to analyze data and adjust strategies accordingly
? Project management experience
? Ability to work independently and as part of a team
? Detail-oriented and well-organized
