Events & Marketing Coordinator

GENERAL PURPOSE:

The Events and Marketing Coordinator performs responsible work assisting the department with event coordination and logistics, in addition to overall promotion and marketing of City sponsored and co-sponsored events and programs. This work is performed under general supervision – incumbent receives little instruction on routine work and general instruction on new assignments; work is reviewed periodically with primary feedback given with final results.

ESSENTIAL FUNCTIONS:

NOTE: The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position or to reasonably accommodate individuals with disabilities.

Assist  the department with pre-planning, logistics, and management of city events including department hosted, high-level programs, City Commission and Board Appreciation events.

Under the oversight of department director, implement social media posts for official city platforms including, but not limited to, Facebook®, Twitter®, Instagram®, and Nextdoor®. 

Seek opportunities to share or oversee posting of city information via other city department social media platforms.

Assist in creation, editing, and distribution of event press releases and promotional materials.

Develop marketing plans, including publicity and promotion for several events/programs within the same timeframe.

Assist with media relations, photography and video at City events; assist with continual updates to city stock photos.

Ensure inclusion of City events in print and electronic media publications, event calendars, websites, and social media tools.

Create City proclamations and distribution of such information using various communication tools as assigned.

Ensure press releases and video close captioning features are compliant with applicable ADA guidelines.

Perform other work as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES:

Working knowledge of event coordination, marketing, publicity, and promotions.

Working knowledge and substantial experience posting, monitoring, and editing various social media tools to effectively communicate city information in a timely manner.

Skill in the use of video-editing software and photo-editing software.

Skill in the operation of modern office equipment, computers, and software, including Microsoft Office applications (Word, Excel, PowerPoint, etc.).

Skill in multi-tasking and establishing priority of tasks to be completed.

Skill in working under pressure in a fast-paced environment.

Skill in working effectively on a team and successfully performing tasks on an individual basis.

Ability to complete tasks in a timely manner, multi-task, organize work load, meet deadlines, follow-up and take tasks to completion.

Ability to stay current with and learn new software and technologies and maintain industry knowledge.

Ability to communicate information tactfully and impartially, both in person and in writing with all staff, city officials, and the general public.

Ability to establish and maintain effective relationships with employees, supervisors, city officials, and the general public.

Ability to demonstrate proficiency in the City of Winter Park Core Competencies.

Ability to understand and follow oral and written instructions and keep accurate records.

Must be able to work a flexible schedule including nights, weekends and holidays, as required.

This position is performed with working knowledge – incumbent has the ability to recall and apply important/commonly-used information from relevant source documents or in a particular subject field, has access to reference documents when necessary.

MINIMUM QUALIFICATIONS:

Bachelor’s degree or equivalent in Communications, Advertising, Journalism, Marketing, or related field, supplemented by a minimum of two years of experience in marketing, communications, or event planning which includes radio/television production, writing ad copy, creating marketing plans, and using a variety of social media platforms. 

An equivalent combination of education, training and experience, which provide the necessary knowledge, skills and abilities and other competencies required for the position may be considered.

OTHER REQUIREMENTS:

Physical

This is light work requiring the exertion of 0 – 20 pounds of force occasionally and 0 – 10 pounds of force frequently to lift, carry, push, pull, and reposition objects.

Ability to traverse about an ADA accessible office setting, with or without reasonable accommodation.

Ability to remain stationary at a keyboard for extended periods of time and continuously operate a computer and other office productivity machinery, such as a calculator, copy machine, and printer.

Ability to manipulate objects and demonstrate small, precise movements repetitively.

Environmental

Tasks are regularly performed in an office setting without frequent exposure to adverse environmental conditions.

Sensory

Tasks require the manipulation of objects and demonstration of small, precise movements, the ability to detect and distinguish various features of one’s surroundings, and the ability to effectively communicate and exchange information with others.

The job description does not constitute an employment agreement between the City and employee and is subject to change at any time by the City as the needs of the City and requirements of the job change.