Area Sales Manager

Area Sales Manager-  Midlands/South

Closing date for applications: 14th September 2026

Company: Le Chameau

Le Chameau remains the only rubber boots maker to be handmade by a single master bootmaker in our wholly owned Moroccan factory. We are proud of our heritage; the traditional boot-making skills have been passed from generation to generation. We still have the same customers at our heart: professionals and heavy-use outdoor people who need footwear that performs and lasts.

Role Overview:

As Area Sales Manager, your role is to represent the Le Chameau brand in a manner consistent with the Le Chameau culture across all consumer and trade-related activities. You are responsible for trade sales for the Le Chameau brand in your designated area, managing accounts, maintaining the business, and furthering relations to ensure a successful sell-in and sell-through.

Your main responsibilities:

•  Managing the accounts and sales territory effectively and efficiently; developing plans to achieve your area and account sales targets.
• Opening new accounts where appropriate, in conjunction with the Sales Director.
• Negotiating the sell-in of the product range, delivery dates and sell-through activity in line with the commercial plan for the brand.
• Organising sales activities to achieve the area sales target and agreed sales KPIs.
• Effectively coordinating key messages and selling activities at all stages of the sales process
• Meeting deadlines to contribute to forecast accuracy and production planning.
• Proactively working with customer service to ensure Le Chameau remains an outstanding service partner, accurate paperwork and shipments, timely communication, etc.
• Manage clearance sales in the most profitable, least disruptive way.
• Monitoring sell-through with accounts via regular contact with merchandisers or buyers and proactively seeking to resolve any issues in season. Gaining access to sell-through reports where possible.
• Control and manage the brand distribution within your sales territory.
• Provide timely, local area information to the Sales Director as input to the commercial, product and brand strategy.
• Advising accounts on how to best retail the category, plus any marketing and POS opportunities available.
• Attend all brand meetings, trade shows and consumer events in partnership with the marketing team.
• Responsibility and organisation of in-store training and events for accounts, completing Go Spot Check reports for all in-store visits.
• Liaison with the training team to ensure all accounts are trained in order of priority.

  Your Objectives:

•  You achieve your sales targets.
•  You achieve the brand KPIs as specified.
•  You meet order deadlines specified by the Sales Director.
•  You meet your key accounts in person, twice per season to drive sell-through, identify opportunities and resolve any issues, and have access to regular customer sales reports where possible.
• You meet your other accounts at least once per year to discuss the business, sell through etc. 
• You implement trade marketing campaigns with key retailers in agreement with the Sales Director and Head of Marketing.

 What you need to succeed

• A results-orientated sales professional.
• Passionate about the brand and customer experience.
• A genuine passion for the outdoors and understanding of this community.
• You are a team player who’s easy to get along with and excellent at fostering great working relationships.
• A master of time management and multi-tasking, prioritising your workload always to deliver on time.  
• Customer-centric and collaborative.
• Concise, detailed, and articulate.
• Passionate about sustainability and giving back.
• A thorough understanding of retail metrics.