Sales Director, Southeast Asia Sales

Position Summary 

The Sales Director, Southeast Asia Sales is responsible for leading the SDC sales organization to achieve revenue growth, market share expansion, and customer satisfaction across Southeast Asia.  

The position develops and executes regional growth strategies, builds high-performing teams, strengthens customer relationships, and works cross-functionally with product management, operations, customer service, applications engineering, and executive leadership to achieve business objectives.  

Key Responsibilities 

Revenue Growth & Business Leadership 

• Own regional revenue and market share performance across Southeast Asia. 

• Develop and execute strategic growth plans aligned with corporate objectives. 

• Identify and capture opportunities in advanced semiconductor, memory, foundry, specialty devices, data storage, OEM, and emerging technology segments. 

• Drive new product introductions, qualification wins, and share gain initiatives. 

• Lead forecasting, pipeline management, account planning, and business reviews. 

• Develop strategies to consistently outperform market growth. 

Strategic Customer Management 

• Build executive-level relationships with key customers and ecosystem partners. 

• Lead engagement with Global Strategic Customers and major regional accounts. 

• Negotiate commercial agreements, pricing strategies, long-term supply arrangements, and strategic partnerships. 

• Drive customer retention, expansion, and satisfaction. 

• Sponsor critical account escalations and resolution processes. 

Organization & People Leadership 

• Lead and develop a regional team : Account Managers 

• Recruit, coach, and retain top commercial talent. 

• Establish clear performance expectations and accountability. 

• Build succession plans and leadership bench strength. 

• Foster a culture aligned with company values and high-performance standards. 

Commercial Excellence 

• Drive disciplined sales processes, opportunity management, and account planning. 

• Improve forecast accuracy and business visibility. 

• Establish KPIs and operating rhythms for the regional organization. 

• Ensure effective utilization of CRM, pricing, and commercial tools. 

• Lead margin improvement and pricing initiatives. 

Cross-Functional Leadership 

• Partner closely with Product Management, Manufacturing, Supply Chain, Finance, Marketing, and Engineering teams. 

• Support regional manufacturing localization and strategic growth initiatives. 

• Influence product roadmaps based on customer requirements and market intelligence. 

• Lead cross-functional efforts to accelerate customer qualifications and technology adoption. 

Market Intelligence & Strategic Planning 

• Monitor industry trends, competitive developments, fab expansions, and customer investment plans. 

• Develop long-term regional growth strategies. 

• Provide executive leadership with market insights and risk assessments. 

• Identify emerging opportunities  

Key Performance Indicators (KPIs) 

Business 

• Revenue Growth 

• Market Share Gain 

• New Product Introduction Revenue 

• Strategic Account Growth 

• Pipeline Coverage Ratio 

• Forecast Accuracy 

Customer 

• Customer Satisfaction 

• Executive Relationship Coverage 

• Qualification Wins 

• Contract Renewal & Retention Rates 

Leadership 

• Employee Engagement 

• Talent Development 

• Succession Readiness 

• Team Productivity 

• Sales Competency Improvement 

Success Profile 

A high-performing SEA Sales Director: 

• Consistently delivers growth above market. 

• Builds strategic executive relationships. 

• Develops future sales leaders. 

• Drives commercial discipline and accountability. 

• Leads change and organizational transformation. 

• Balances strategic thinking with execution excellence. 

• Serves as a trusted advisor internally and externally.