Sales Director - Malaysia & Southeast Asia

About the company

Our client is a globally recognized European leader in premium audio equipment operating in over 70 countries, distinguished by proprietary technology and advanced acoustic innovation that delivers high-fidelity sound reproduction at competitive prices.

The company has established a loyal customer base across private homes and commercial environments worldwide through its commitment to quality.

It recently expanded its regional presence by establishing a dedicated Asia Pacific hub in Kuala Lumpur to strengthen operations across multiple markets in the region.

This strategic expansion reinforces the company's long-term commitment through enhanced localized service and partnership development.

About the Role

They are seeking an experienced and dynamic Sales Director to lead their commercial operations in Malaysia, with a strategic mandate to expand across Southeast Asia. Based in Kuala Lumpur, this role is critical in driving revenue growth, building high-performing teams, and strengthening our regional presence.

The Sales Director will manage a team of 5 professionals and work closely with the headquarter in Europe, operating in a highly international and collaborative environment.

Key Responsibilities

Commercial Leadership & Strategy

• Define and execute the sales strategy for Malaysia, aligned with global objectives

• Identify growth opportunities and prepare for expansion into Southeast Asia markets

• Develop and manage key customer relationships and strategic partnerships

• Monitor market trends, competitor activity, and customer needs to adapt strategy

Business Development

• Drive new business acquisition and revenue growth

• Expand the company's presence beyond Malaysia across Southeast Asia, for instance, by identifying, developing, and appointing new distributor partners throughout the region.

• Represent the company at industry events and key client meetings

Team Management

• Lead, coach, and develop a team of 5 sales professionals

• Establish clear performance objectives and KPIs

• Foster a high-performance, results-driven culture

Financial & P&L Responsibility

• Own and manage the P&L for the Malaysian business

• Develop budgets, forecasts, and financial plans

• Ensure strong financial discipline and profitability

• Work closely with finance teams to monitor performance and optimize margins

International Collaboration

• Maintain weekly communication with headquarters in Europe

• Align local execution with global strategies and standards

• Contribute to international projects and cross-regional initiatives

Travel

• Willingness to travel across Asia and periodically to Europe (HQ)

Requirements

Experience & Skills

• Proven experience in a senior sales leadership role, preferably in an international company

• Strong track record of delivering revenue growth and market expansion

• Experience managing and developing sales & marketing teams

• Solid understanding of accounting principles and financial management, including P&L ownership

• Experience working in or with Southeast Asian markets is a strong advantage

• Previous experience in the premium Hi-Fi industry or within the premium consumer goods sector would be considered a strong advantage.

Personal Attributes

• Strong commercial drive with a results-oriented mindset, demonstrating a proactive approach to identifying opportunities, driving business growth, and consistently achieving or exceeding targets.

• Entrepreneurial mindset with a hands-on approach

• Strategic thinker with strong execution capabilities

• Strong leadership and people management skills

• Highly adaptable in a multicultural, international environment

• Excellent communication skills, with ability to engage stakeholders across regions

Languages

• Fluent in English (mandatory) as well as in Chinese

• Additional Southeast Asian languages are a plus

What We Offer

• Opportunity to lead and expand a regional business

• Exposure to a global organization with HQ in Europe

• Dynamic and international working environment

• Career growth aligned with regional expansion

• Reporting to the Regional Director APAC