Sr. Marketing Data Operations Developer

Overview

Make an Impact!   At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

 

How can you make an impact?  McGraw Hill, the leading provider of digital and print educational resources, is looking for a Marketing Data Operations Developer.  The Marketing Data Operations Developer is responsible for helping the McGraw Hill Higher Education team build ETL processes, manage marketing data, build segmentation, ML Modeling, and support campaign analytics and marketing automation efforts. This role reports to the Director of Marketing Automation, and will be a key contributor to marketing data architecture and data transformation and segmentation process development.

 

This is a remote position open to applicants authorized to work for any employer within the United States. 

 

What you will be doing:

• Develop a standardized and comprehensive segmentation library of MHE customers, for use in marketing automation campaigns and marketing analytics.
• Work directly with the Marketing Automation team to ready segments for use in Marketo.
• Be responsible for end-to-end segmentation process, from project management, requirements gathering, development, data transmission optimization and the documentation process.
• Develop best practices and segmentation for leveraging a customer data platform in support of dynamic segmentation.
• Consult on marketing database requirements and design and serve as the database administrator for the Marketing team’s database.
• Develop and document standardized data extraction, transformation, and load processes to support analytics and marketing segmentation.
• Support design of analytical framework in the management of the marketing database.
• Advise on optimized segmentation and analytics data architecture and CDP adoption.
• Serve as the marketing liaison for the MDM initiative.
• Introduce ML Analytics process to Higher Ed and build business use cases for leveraging ML based analytics.
• Through the ML process, build requirements and use cases for a CDP and AI assisted data processing.
• Support Marketing Automation by building and optimizing backend automation, including our email trigger process and reporting.
• Support script development to leverage in-platform personalization and segmentation.
• Develop and optimize data load strategies to support marketing automation.
• Implement centralized code/script repository in support of all marketing operations functions (segmentation, database management, analytics and automation).

 

We’re looking for someone with:

• Bachelor's degree required; Master's degree preferred.
• Minimum four (4) years of experience working in a data operations and/or marketing science role handling large, complex data.
• Minimum four (4) years of experience working with SQL, database design and architecture, and building ETL processes and shared query libraries.
• Minimum four (4) years of experience working with Python, JavaScript, and web analytics tools.
• Minimum two (2) years of applied knowledge of advanced statistical techniques used in quantitative analysis, with the ability to select the appropriate tools and solutions to answer a client's central business issue.
• Minimum two (2) years of experience working with data visualization platforms such as Domo or Tableau.
• Preferred: Two (2) years of experience working with Marketo and Salesforce.
• Preferred: Two (2) years of experience working with Alteryx or similar ETL platforms.
• Preferred: Two (2) years of experience leveraging Customer Data Platforms (CDPs) to build, maintain, or enhance customer segmentation.
• Ability to travel up to 25%.

 

Why work for us?  The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. 

 

The pay range for this position is between $108,100 - $115,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location.  Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefit offerings.

 

McGraw Hill recruiters always use a “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.