Digital Asset Manager

Role Purpose:

The Digital Shelf Operations Lead serves as the strategic bridge between technical MIS infrastructure and Wholesale eCommerce commercial execution. Sitting within the Enterprise Applications team, you own the "last mile" of product data, ensuring that backend systems translate into flawless, high-converting product detail pages across Amazon, Wholesale, and DTC channels. As the strategic gatekeeper of content integrity, system governance, you lead the optimization and cross-functional enablement within Salsify and the PLM environments to maintain a best-in-class digital presence.

 

RESPONSIBILITIES: 

I. Technical Syndication & Troubleshooting (40%)

• Retailer Deployment: Direct the end-to-end deployment of product data to global retailers, proactively resolving rejections in titles, bullets, and imagery
  
  
• Readiness Diagnostics: Actively monitor Salsify Readiness Reports to diagnose and resolve validation errors—specifically targeting Subcategory and Sizing
  
  
• Mapping Maintenance: Resolve complex mapping discrepancies between internal PLM attributes and retailer-specific requirements to ensure data compliance
  
  
• Operational Recovery: Troubleshoot bulk data issues, including template export/import failures and "ghost" publishing errors, before escalating to MIS Engineering.
  
  
• Full-Service Salsify Deployment: Manage end-to-end deployment across both platforms to ensure 100% technical compliance.
  
  
• Complex Channel Management: Lead deployment through Amazon? online? retail channels, overseeing everything from initial mapping to Deployment Verification and ongoing maintenance (inclusive but not limited to formatting the attributes).
  
  
• High-Volume Scaling: Successfully develop and maintain 36+ syndication channels (and counting) to support global wholesale and DTC growth.
  
  
• Operational Recovery: Troubleshoot bulk data issues, including template export/import failures and "ghost" publishing errors.
  
  

II. Data Governance & Asset Orchestration (40%)

• System Integrity: Manage the "Record of Truth" within PLM, overseeing the seamless flow of error-free, retail-ready assets into Salsify.
  
  
• Taxonomy & Metadata: Lead the strategy for global folder structures, naming / style conventions, and metadata tagging to ensure 100% discoverability.
  
  
• Digital Asset Management (DAM): Oversee the organization, archiving, and rights management of all digital assets to ensure brand consistency and legal compliance
  
  
• Performance Auditing: Own the Digital Scorecard; conduct regular audits of content health and metadata to drive data-based decision-making
  
  
• Category Audits: Conduct deep-dive Category Audits for all product lines to ensure taxonomy and attribute accuracy
  
  
• Universal Property Setup: Establish and standardize global properties to ensure data consistency across all systems (Product Title, Bullet 1-5, Long copy desc., Image Sequenced 1-5
  
  
• Catalog Conversion: Execute large-scale catalog conversions and standardizations within the Salsify environment
  
  
• Performance Auditing: Conduct regular audits of content health and metadata to drive data-based decision-making.
  
  

III. Platform Admin & Strategic Enablement (20%)

• System Administration: Manage user provisioning and onboarding for Salsify and PLM environments, ensuring strict adherence to security protocols
  
  
• The "Playbook": Develop and maintain all training documentation, tutorials, and workshops to empower non-technical users in the Wholesale and DTC divisions.
  
  
• Strategic Liaison: Act as the first line of defense for non-technical users, filtering content-related issues from structural system bugs
  
  
• Continuous Improvement: Partner with MIS to advocate for UI enhancements and workflow optimizations based on user feedback and best practices
  
  
• PLM Advanced Implementation: Lead the strategic integration and rollout of PLM system enhancements to ensure seamless data flow into the global tech stack.
  
  
• Salsify Environment Setup: Own the initial Salsify Environment Setup, including comprehensive Data Cleanup and deployment to the first set of retailers.
  
  

Qualifications: 

• Platform Expertise: 3+ years of experience as a Salsify Power User/Admin and experience with PLM/PIM environments.
  
  
• Technical Problem Solving: Proven ability to diagnose and fix mapping errors, metadata discrepancies, and template export issues.
  
  
• Stakeholder Management: Ability to act as a "translator" between technical MIS engineers and commercial eCommerce teams.
  
  
• Strong understanding of master data management, data governance, data quality and data integration
  
  
• Experience working with off-the-shelf tools and configuring them to fit complex enterprise ecosystems
  
  
• Proven ability to work across multiple systems and business units to gather, model, and syndicate data