Marketing Manager

Accenture GO Sales Pursuit Marketing Manager (Americas)

The Sales Pursuit Marketing Manager will be responsible for delivering end-to-end marketing programs to support key sales opportunities with clients in the Americas. This individual will work closely with sales teams to identify Accenture’s competitive positioning, win themes, and overarching messaging for both sole-source opportunities and competitive RFP responses. This individual should excel at storytelling; taking complex business solutions and developing easy-to-understand stories that showcase the clients’ business challenge and Accenture’s capabilities in simple and relatable language.

 Key Objectives:

·       Ensure prioritized deals receive GO Marketing support early to best influence the deal by collaborating on prioritization of the pipeline with market unit sales lead.

·       Increase marketing differentiation across the sales lifecycle (Stage 0 – 3b).

·       Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and assets.

·       Enable the business to help grow client relationships and conversations via social and digital channels.

·       Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation.

·       Create industrialized, re-usable framework, assets and tools to improve speed to market while reducing costs.

Key Responsibilities:
 

·       Working with Creative, Digital and other support teams and collaborators, lead the marketing strategy, messaging and creative marketing solutioning for some of Accenture’s most important deals including:

·       Facilitate messaging sessions with deal teams

·       Make the complex simple, creating client-focused messages and using their preferred channels to drive differentiation

·       Create compelling stories that bring together the clients’ challenge, industry context, Accenture recommendation and client value proposition into an easily understood and memorable narration

·       Develop/implement creative ways to tell the ‘one Accenture’ story.

·       Manage multiple pursuits and stakeholders across various timelines.

Job Requirements: 

·       Travel domestically and / or internationally, as needed 10% of the time or less

Basic Qualifications:

Education: Bachelor’s degree

Work Experience: Minimum of 8 years B2B Pursuit and/or Account Based marketing experience. 

Preferred Qualifications:

• B2B Professional services experience
• Proven experience delivering end-to-end programs to support sales opportunities throughout the entire pursuit life cycle
• Solid Program management
• Proven experience in storytelling
• Proven experience in Marketing strategy development and planning
• Proven experience in message and sales campaign development
• Strong written, content development and oral communication skills
• Ability to develop and apply creative and innovative solutions to complex issues

Professional Skill Requirements 

·       Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business

·       Understanding and ability to originate and apply marketing concepts

·       Ability to develop and apply creative solutions to complex issues

·       Budget management

·       Excellent customer service skills

·       Executive presence and influence

·       Ability to manage and build relationships in a matrixed environment

·       Global perspective and understanding of local business marketplace

·       Ability to work autonomously and independently, yet integrate appropriately within Marketing & Communications and other areas of Accenture

·       Ability to manage multiple projects under tight deadlines and budgets

To be filled by recruiter

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

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