Global Product Marketing

Work Location: This position is based in Bangalore, India

Key Responsibilities

• Define and maintain Market Requirements Specifications (MRS), business plans, value propositions, product positioning, and winning product definitions to drive sustainable revenue growth, market share expansion, and competitive differentiation.
• Lead market entry strategies, customer engagement plans, technology roadmap alignment, and new application development to identify, develop, and capture business opportunities across Memory, Foundry, Logic, Advanced Packaging, and ICAPS segments.
• Analyze market trends, customer insights, competitive landscape, and third-party industry reports to shape business strategy and go-to-market (GTM) plans.
• Conduct Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) assessments, including ROI benchmarking against existing technologies.
• Perform pricing analysis and recommend pricing strategies to maximize market penetration and profitability.
• Collaborate closely with Product Management, Marketing, Sales, and Engineering teams to ensure alignment of product strategy and GTM execution.
• Develop and monitor key business metrics, including adoption rates, conversion metrics, revenue impact, market share, and growth indicators.
• Create compelling customer-facing presentations, marketing collateral, value proposition materials, and sales enablement content.
• Support development of customer personas, customer journey mapping, and segmentation strategies to enhance customer engagement and market penetration.

Qualifications / Eligibility Criteria

• Bachelor's or Master's degree in Business, Marketing, Engineering, Semiconductor Technology, or a related field.
• Experience in market analysis, product marketing, GTM strategy, business planning, or product management, preferably within the semiconductor industry.
• Strong understanding of TAM/SAM/SOM modeling, ROI analysis, pricing strategy, and market research methodologies.
• Ability to analyze customer requirements, industry trends, competitive intelligence, and third-party market reports.
• Experience developing business cases, product positioning, customer presentations, and marketing collateral.
• Strong analytical, communication, stakeholder management, and cross-functional collaboration skills.
• Familiarity with semiconductor markets, including Memory, Foundry, Logic, Packaging, and ICAPS segments is preferred.

## Qualifications

### Education:

Bachelor's Degree

### Skills

### Certifications:

### Languages:

### Years of Experience:

4 - 7 Years

### Work Experience:

## Additional Information

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### Shift:

Day (Taiwan)

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### Travel:

Yes, 10% of the Time

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### Relocation Eligible:

Yes

### Referral Payment Plan:

None

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.