Marketing Operations Specialist

Job Title: Marketing Operations SpecialistLocation: Ultralag, Heredia - Hybrid Experience: 5–7 years of experience in Marketing Operations, with B2B tech industry experience required  Summary: This role reports to the Senior Marketing Campaign Operations Manager and supports AMS marketing campaign execution.  Roles and Responsibilities:  Required Skills: Build and execute batch emails, multi-touch email nurture programs, smart campaigns, and promotional campaigns in Marketo Build and manage audience segments, targeted list logic, and smart list builds using Marketo and Hightouch Develop campaign infrastructure in Marketo including landing pages, program templates, workflows, and program hierarchies Create and QA email assets in Knak, ensuring brand, technical, and deliverability standards are met Implement A/B tests across subject lines, content, and audience segments to maximize engagement and conversion Analyze campaign performance and deliver actionable recommendations to improve open rates, CTR, and pipeline impact Manage project intake, timelines, and delivery tracking in Asana Document processes, establish governance standards, and drive consistency across marketing requestors Troubleshoot campaign execution issues, automation failures, and data integrity problems across the MarTech stack  Desired Skills: 5–7 years of experience in Marketing Operations, with B2B tech industry experience required Hands-on Marketo expertise required; Marketo certification strongly preferred Experience with SFDC or a comparable CRM platform Experience with Hightouch or similar CDP/audience activation tools preferred Familiarity with email creation tools such as Knak Experience with Asana or similar project management platforms Working knowledge of HTML for email template QA and minor edits Strong analytical skills with the ability to translate performance data into actionable insights Excellent communication and stakeholder management skills, with the ability to manage multiple projects simultaneously Collaborative team player with a growth mindset and high attention to detail