Digital Analytics & Tracking Consultant | German- & English-Speaking (m/f/d) | GA4, GTM & eCommerce | 100% Remote | Full- or Part-Time

We are a **digital marketing agency** looking for a **Digital Analytics Consultant** to support our team and eCommerce clients, particularly in the following areas:

• Implementation and optimisation of **GA4 tracking**
• **Client-side and server-side Google Tag Manager**
• **Consent Management Platforms (CMPs)**
• Ideally, tracking implementations in combination with **Shopify**

We are open to both **freelancers** and candidates seeking **permanent employment**, on either a **full-time or part-time basis**.

## Tasks

• Lead the design and implementation of advanced **GA4 tracking setups**, including **GA4 Enhanced E-commerce**
• Develop, implement, and maintain **client-side and server-side Google Tag Manager configurations**
• Implement and optimise **Google Consent Mode**
• Ensure that **Consent Management Platforms (CMPs)** are properly integrated, GDPR-compliant, and compatible with analytics and marketing tools; legal expertise is not required, but relevant experience is an advantage
• Provide strategic and technical **analytics consulting to our German-speaking clients**
• Collaborate with our English-speaking internal tech support team to build, challenge, and continuously optimise tracking setups
• Support data integrations with **BigQuery and Looker Studio**, with additional assistance from specialist team members
• Provide general technical support across **Digital Analytics, Tracking, and MarTech**

## Requirements

• At least **five years of hands-on experience in Digital Analytics**, ideally more
• Expert-level knowledge of **GA4, Google Tag Manager, and Consent Management Platforms**; experience with **Shopify** is an advantage
• Experience in a relevant digital marketing discipline, such as **Paid Search, Paid Social, or Display Advertising**
• Proven experience with **server-side Google Tag Manager** is essential
• A solid understanding of the **GDPR** and its implications for digital tracking and data collection
• Familiarity with **BigQuery, Looker Studio, and other Google Cloud tools**
• Basic **JavaScript** skills, particularly in areas such as event handling and dataLayer manipulation
• Ability to advise clients professionally in **German** and communicate fluently in **English** with our internal team
• Strong problem-solving skills and a proactive, solution-oriented approach in a technical environment

## Benefits

• Flexible engagement as a **freelancer** or in a **fully remote permanent position**
• Long term project opportunities with **leading eCommerce brands**
• A smart, supportive team with a strong **technology-driven mindset**A **100% remote-first setup** with asynchronous workflows and regular team syncs
• A **100% remote-first setup** with asynchronous workflows and regular team syncs

We welcome applications from both **freelancers** and candidates interested in a **permanent full-time or part-time position**.

If this role matches your experience, please include a short **2–3 minute introduction video** with your application. In the video, we would like to learn more about:

• Your experience with **GA4, Google Tag Manager, server-side tracking, and Consent Management Platforms**
• Relevant eCommerce or **Shopify tracking projects** you have worked on
• How you approach complex tracking challenges and collaborate with clients and technical teams
• Your ability to communicate with clients in **German** and work with our internal team in **English**

The video does not need to be professionally produced. A clear and authentic introduction is completely sufficient.

Please note that we can only consider applications that include a video.

We look forward to getting to know you.