Role Overview

The Marketing Insights Analyst plays a key role in helping Topgolf better understand our Players: who they are, how they behave, and how we can exceed their expectations. This role is responsible for uncovering actionable insights from data and supporting cross-functional teams with strategic decision-making rooted in Player-centric thinking.

Key Responsibilities

• Partner with cross-functional teams (Marketing, Operations, Experience & Games Design) to identify key business questions and insight needs.

• Synthesize insights from multiple sources, including primary research, guest feedback, CRM data, and third-party analytics, to inform marketing and product strategies.

• Collect, mine, and analyze consumer, business, and macroeconomic trends to address ad hoc questions.

• Build and maintain intuitive dashboards and reports that enable self-serve access to Player insights across the organization.

• Present insights to stakeholders in a clear, visual, and engaging manner.

• Proactively analyze visitor behavior patterns and trends, and forecast the impact of changes to the Player experience.

• Translate data into compelling narratives and strategic recommendations that drive business impact.

Qualifications

• 1–3 years of professional experience in marketing analytics, consumer insights, market research, or a related analytical field.

• Experience creating dashboards using a variety of data aggregation and visualization tools.

• Demonstrated ability to synthesize data from multiple sources, such as CRM, survey, and third-party datasets, into clear conclusions.

• Strong communication and storytelling skills, with the ability to present findings to stakeholders at all levels.

• Collaborative approach and comfort working across Marketing, Operations, and Experience teams.

BENEFITS

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.

ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
 
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.  As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
 
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
 
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
 
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.