- Location
- Lagos, Lagos, Nigeria · published
- Department
- Marketing
- Source
- Workable
Description
Who We Are
We’re a passionate team determined to challenge the status quo and make financial inclusion count for the millions of under-banked individuals and small business owners in Nigeria. We provide loans, savings, and fixed deposit solutions to our customers. Our vision is to be the most convenient lending company, delivering outstanding service experience.
The Role
Are you inherently curious about our customers? Do you constantly ask “why” behind the data?
The Market Intelligence & Insights team is expanding, and we are looking for a highly analytical and customer-obsessed team member to join us as a Market Intelligence & Insights Analyst.
In this role, you will work directly with the MI&I Manager to uncover the trends, behaviors, and competitive forces shaping the Nigerian fintech landscape. No prior formal market research experience is required. We will teach you the methodologies, tools, and science of research. What you need to bring is a deep understanding of the business, a passion for solving problems, and an eagerness to learn both quantitative (numbers-driven) and qualitative (people-driven) research.
What You Will Do
• Assist in the design, scripting, and deployment of customer surveys to measure satisfaction, product usage, and market trends
• Help organize and eventually conduct customer interviews, focus groups, and usability tests to understand the “why” behind customer behaviors
• Learn to analyze raw data, including survey results and internal metrics, to identify patterns and translate them into actionable insights
• Monitor the Nigerian lending and fintech landscape to track competitor products, campaigns, and market positioning
• Co-create visually engaging and easy-to-understand reports and presentations for cross-functional teams including Product, Marketing, and Management
• Support end-to-end research projects that influence business decisions and strategy